Bonjour! It’s time to play in Paris at an international trade show crammed full of the very best in European and international style for les enfants.
My Parisian fashion fantasies used to be about shopping the Champs-Élysées but now, with four children in my life, shopping nirvana looks more like Playtime Paris. Showcasing two hundred and fifty brands dedicated to all things baby, children, maternity, nursery and toys, take a peek at things that are sure to be on Babyologists’ wish lists this spring and summer.
It was love at first sight when I spotted the quirky label Bobo Choses. Featuring fresh silhouettes – swing tops, roomy pants, loose rompers for hot summer days and fun motifs to tie the collection together, Bobo Choses is a little bit odd in a lovable way (above and at top).
Baby Version Rock takes urban cool for kids to a whole new level. Each small, limited edition collection is based around unique prints and the colour black.
There is huge range of international labels featured at Playtime Paris and I like Swedish label Moonkids. It’s kooky, contemporary and includes a range of styles from preppy to looks made for aerobics in the eighties (above).
Clearly backpacks are so last year because this season it is all about satchels. Both Miniséri (above) and Coq en Pâte (below) have designed satchels so fabulous you’ll be pinching them from the kids.
Decorate the nursery with something new from Ah, Quel Plasisir! Featuring a range of crisp cottons combined with bright citrus prints, I think the cloth ‘buckets’ and the shaped cushions are superb (above).
If you think you’ve seen it all when it comes to wall decals, think again. Illustrators Blanca Gomez (above) and Annalore Parot are just two of the designers behind the incredible collection of decals at Poisson Bulle.
Maternity goes rock-chick this season with oodles of edgy, urban styles for expecting mums. Find fresh new looks at 2 Coeurs (above) and Sugartown (below).
Babies can sleep in style with divine patchwork sleeping bags from La Boutique ClémenceG – so pretty that you’ll almost want your sleeping baby to be on show!
Babyology will feature more goodies from the tradeshows over the coming months but for now, it’s “au revoir” from Playtime Paris!