Honeyants – home-grown Swedish design

honeyants1.jpg

You might ask, `what’s home-grown about Swedish design’? Well, when you get two Swedish mums living in Australia, who get the idea to make beautiful, sustainably-produced, unisex clothing for children, you’ve got Honeyants.

Feeling as though the Australian market needed more of a Scandinavian approach to children’s fashion, co-founders Erica Löfqvist and Irene Hagström set out last year, amidst all the recession woes, to create a label which respected the earth in terms of production. Garments are made from certified organic cotton which is not bleached or dyed but screenprinted using eco-friendly water based inks.

Without being conscious of it until now, I too have a great appreciation for unisex dressing of children. The bright, retro designs of the best brands coming out of Scandinavia liberate children from gender stereotyping, a notion which appeals to me. It encourages the re-use of clothing amongst siblings and play outside of set gender roles.

I love the vibrant animal prints and the Pirate Pants ($47) are a real standout. Both my sons have short legs and pants rolling down and tripping them up is a common problem. Other products include groovy scarf bibs, tees ($41-$43) and beanies ($15).

You can buy through their Etsy shop or order via their website

honeyants2.jpg

Podcasts

Subscribe to Babyology

Our email newsletters keep you up to date with what’s happening on Babyology.

We also have special newsletter-only offers and competitions that are exclusive to Babyology subscribers.

Sign up below:

  • This field is for validation purposes and should be left unchanged.

Send this to a friend