Think about Dad. That’s what Bonds is asking us mums to do in a unique video that reverses the roles and takes the mickey out of just how hard pregnancy and childbirth is… on men.
It’s a good thing we mums have a sense of humour. And it’s an even better thing that Bonds knows it.
Bonds is all about the clever campaigns these days and we are loving their latest video showcasing a bunch of blokes in Bonds undies (and nothing more).
The video, which is part of their Father’s Day campaign, focuses on a group of men discussing the trials and tribulations of becoming new parents – the need to feed (sorry, we mean eat) every two hours, the loss of the pre-baby body, the stretch marks and the overwhelming envy of seeing other dads looking perfect only days after bringing bub home.
The near-nakedness of the men, combined with the sad music and the absolute ridiculousness of the whole thing makes for a perfect parody video.
Maybe next time.