HeyWow! That’s you in a book!

Ten years ago, ‘personalised’ books for children were mass-produced affairs – yes, that sounds like a contradiction in terms but the ‘personalising’ of the story amounted to your child’s name, their birthday, and perhaps the names of a few friends, dropped into the text. But hey, wow, how things have changed!

HeyWow! is redefining the ‘personalised’ story with the charming and superbly illustrated In the City picture book.

Think Where’s Wally combined with vibrant, modern illustrations – kids can discover their own face among the crowd in a delightful story about a city adventure.


Using a photo of your child, the HeyWow! team carefully place the image in each double-page spread. Kids can spot themselves in the crowd at the zoo, gazing at a painting in a gallery, waiting for their turn on a slide and much more. In the City has 12 busy street scenes and the large format, brightly coloured pages are guaranteed to delight children aged two years and over.


Also available from HeyWow! are personalised wall prints (which are conveniently sized to fit into IKEA’s RIBBA frames). There are three designs to choose from, each includes your child’s picture somewhere in the design.

HeyWow! books are still in Kickstarter phase and won’t go to print unless the project gets backers. Pledges begin from £2, although the real fun begins at £22 with a personalised copy of In the City. A £50 pledge will buy you a personalised wall print. HeyWow! ship worldwide.


Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

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