Oh, Eeni, you’ve done it again. You’ve crafted a spring summer capsule collection for babies and kids that has stolen our fashion hearts.
Just launched today, the new season collection from Eeni Meeni Miini Moh and e3-M is by-the-book brilliance from the EMMM design team, with just the right tweaks and new surprises to keep this Australian label, a long-time favourite of ours, at the forefront of pint-sized design.
There is so much to love about EMMM for the up-to-five set, but the most important thing to us is that these are bona fide kids’ clothes for when you want your offspring to look like actual children rather than mini versions of angst-ridden, hipster adults. For me, that’s pretty much all the time, which makes EMMM a wardrobe staple for my lot. So come, discover what Eeni Meeni have in mind for your kids’ summer wardrobes.
All the Eeeni Meeni signature fashion elements are there this season – the pretty dresses in a myriad of pastel shades, resplendent with bows, frills, ribbons and a pom-pom or two. There’s skirts, leggings, shorts and tops to mix and match. Capped sleeves, smocked styling and ruffles appear too, as all EMM fans demand. But this season the designers have added something extra – a sunny splash of summertime yellow – for both the girls and the boys. See, I told you there’d be surprises!
The bright yellow mixes it in the Eeni girls’ palette with gelato shades of pink, turmeric and lilac, with plenty of cool white as well. For boys, the homegrown version of preppy cool comes in shades of blue, bean, turmeric and vintage purple, offered in a mix of shirts, tees and polos. Crucial for the boys, the fabrics are a tough mix of cotton canvas, French terry and twills to stand up to all sorts of outdoor adventuring, while elasticated waists give that thing that little boys demand from their clothes- all-day comfort.
There’s something else too that’s sure to leave you slack-jawed with surprise – it’s this very special tulle dress (shown above in two colours) for little girls, that may well be the most beautiful thing to come from Eeni Meeni. Ever. With its pretty empire line styling, satin bodice and cascading ruffles, it’s the kind of dress designed to launch a gazillion summer daydreams, perfect for garden weddings and all sorts of special occasions.
Now for something that’ll launch a thousand dreams at bedtime. Of course, I mean Eeni’s seasonal collection of pyjamas and underwear in you-beaut comfortable cotton. Girls get babushkas and cats (coincidentally my daughter’s two favourite things) while boys can slumber all night long with scribbles and puppies. For babies, there’s summer-weight sleeveless sleeping sacks made from the same soft-to-the-touch fabrics and in the go-with-anything stripes that are a feature of the rest of the enfant collection.
The same signature Eeni styling, with a bit of the sweetness taken out, is on show with the e3-M collection, designed for kids aged up to twelve years. Still on-trend, but more street-smart than sweet, stripes and slogans replace cute graphics on tees while dresses lose a bit of their frippery but none of their loveliness.