I leapt at the chance to sneak into Gap’s newest Australian store ahead of the masses this morning – who wouldn’t?! It’s the third Gap store that’s opened on our shores in just over twelve months, with Aussies embracing the iconic American label.
Babyology was once again high on the invite list to the official opening of Gap Melbourne Central, hot on the heels of our early access to the Chadstone and Sydney stores. I was fortunate enough to be given a personal guided tour by Gap Australia Brand Manager Jodie Gear. Her passion for Gap is clearly obvious, as she admitted that while the retail sector is hurting, Gap continues to work tirelessly to deliver what consumers want – and to that end, Gap has delivered.
The baby and kids section of Gap Melbourne Central is bursting with everything stylish for a scorching Aussie summer. Denim is, of course, the staple of the brand, and is at the heart of every collection. The lightweight, soft options – including on trend white denim – are perfectly suited to warm weather dressing.
The entire rear section of the Melbourne Central store is devoted to rows, shelves and displays of literally dozens of childrenswear options. For the girls, the denim dresses are squeal-worthy! Pretty dresses in mauves, purples and muted tones are punctuated with simple Gap tees, decked out in glitter and bling – everything a little girl could want.
And how about these itsy-bitsy yellow bathers? Adorable!
The boys section is bursting with colour – which I just adore! Pops of yellow, orange and green scream summer fun. And while there’s a huge selection of casual wear for boys, there are also plenty of smart shirts, perfect for a summer of parties.
Both the girls’ and boys’ summer collections have a Mediterranean vibe, with resort-style prints – all pointing towards a relaxed and easy summer. And those of us who live in Victoria know just how fickle the weather can be – so I love that Gap still makes sure their trademark hoodies and dark denim jeans are available during the summer months.
Gap Melbourne Central is now open to the public, and also has some fabulous mens and women’s wear to peruse, if you can tear yourself away from the children’s section. My favourite find during my latest Gap visit? These too-cool-for-school one hundred per cent UV protection aviators for my eldest son (who, incidentally, is too cool to smile in photos).