Glowmama – gorgeous maternity wear for pregnancy and after

Glow Mama Embrace Nursing Tee FB

Think you can squeeze into your pre-pregnancy wardrobe clothes just one more time? Stop torturing yourself. A good maternity wardrobe is essential, and you’ll know what we mean when you pull that first top over your growing belly. It’ll be a revelation.

We love a good one-stop-shop as much as the next time poor mum, and maternity boutique Glowmama has a thoughtfully curated collection of gorgeous maternity wear.

Glowmama is based in Queensland and carries brands like Ripe, Isabella Oliver and the hilariously named Boob. Whether you’re working crazy hours in an office with views of the Opera House, you’re the super pregnant bridesmaid in your sister’s wedding, or you’re chasing your toddler at playgroup, Glowmama has an outfit for you.

Even if you’ve never been a dress-wearing kind of girl, being pregnant just might make you change your tune. A versatile, comfortable maternity dress will suit myriad different events, feel as comfortable as a night gown, and will stay put, unlike those annoying maternity jeans that feel pretty great as long as you don’t sit down.

Glow Mama Wrap Dress

Aptly dubbed the “maternity wardrobe hero,” Isabella Oliver’s Wickham Dress ($195) is divine. The stretchy fabric and wrap closure means that it will still fit you even at the bitter end of pregnancy when you’re 10 days overdue and no amount of spicy food will dislodge the child. Everything from the to-the-elbow sleeves, the empire waist and hint of a split in front is so flattering.

Glow Mama Side Tie Maxi Dress

Ripe’s Side Tie Maxi Dress ($99.95) is another wonderful wardrobe staple. We love the chic black and white stripes, the empire waist tie (notice a theme here?) and the super flattering bias cut skirt. This dress would be adorable with a pair of yellow Saltwater Sandals, and for transitional seasons or cooler days, pop a cropped denim jacket over top.

Glow Mama Scalloped Hem Lace Dress

It’s inevitable that while you’re pregnant, you’ll have to go to at least one fancy event – a work function, a wedding, a posh dinner date with your partner that says, “thank you for carrying our offspring”. Avoid the last minute online shopping dash that’s certain to yield disappointment and get the Audrey Shift Dress ($180). The lace overlay and pretty scalloped hem are lovely features, but what makes this dress genius is the straps that sit wide across the shoulders, creating the illusion of a slightly narrower midsection.

It is a rare occurrence that a women’s fashion trend be comfortable, so I think we should all embrace harem pants before corsets come back into style. Ripe’s Fluid Pants ($89.95) work with white sneakers, a clunky pair of wedges and just about anything on top.

Glow Mama Angelis Top

A good pairing for the harem pants is the Embrace Tee ($69.95). The khaki green colour is pretty on lots of different skin tones, and the front is ingeniously wrapped so that you can easily nurse your baby once they’re born. We also love the Angelis Top ($69.95) which has wide shoulders, creating some pretty impressive slimming hocus pocus on your middle.

Glowmama’s collections are available online, and if you’re not sure what to buy, they’re happy to have a chat. Shipping on orders over $100 is free in Australia.

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