Our favourite stores – spotlight on Mamaway

Lifestyle

Like many mums, I looked forward to breastfeeding but dreaded wearing maternity clothes after having a baby. Most of the breastfeeding-friendly clothes I found – and we’re only talking about five years ago – were shapeless and plain.

Thankfully, a fellow mum took action. After struggling to find clothes that were comfortable, stylish and actually made breastfeeding easy, Deborah decided to take matters into her own hands and launched Mamaway – Australia’s leading breastfeeding wear speciality store.

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The store has a whopping two thousand styles across its seven Sydney stores and online shop. What I like best about Mamaway is that style is just as important as functionality. Mamaway-designed clothes come with well-hidden openings so you don’t have to worry about wearing a top or dress that’s obviously for breastfeeding.

A lot of mums rave about the Mamaway recovery and shape wear. They make it so much easier to wear what you want without feeling self-conscious. The post-natal recovery shorts aim to flatten the tummy while smoothing hips and thighs, while the nursery shaper tightens the abdomen and is safe to wear immediately after birth.

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The Mamaway recovery belt is a best-seller. At $109.95, this wrap is made to support your body during post-birth recovery and is especially good for those who have had caesareans.

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Mamaway stocks a wide range of maternity jeans, which are designed to last during pregnancy and post-natal. There’s straight legs, skinny legs, boot cut, three-quarter length, slim fit, capris and jeggings. And if you’re not sure of your size when you buy online, there’s a thirty-day unlimited exchange policy.

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Another big seller is the MemoSorb Multi-function Maternity and Breastfeeding Pillow. This hypo-allergenic nursing pillow provides a comfy feeding experience for both mother and baby, is dust-mite resistant and can reduce overheating, making it ideal for summer. It costs $129.95 and can be used as a pregnancy sleeping companion, back support or even a learn-to-sit cushion for bub.

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There are many more gems to be found on the Mamaway site, including the Mamaway ring sling and impressive range of nursing bras and PJs. Mamaway ships internationally.

All I can say is maternity and nursing wear has come a long way in the past five years!

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