It’s all systems go at the brand new Minimee store in the inner west Sydney suburb of Camperdown – they’re getting ready for a huge opening on Saturday and have a very special online discount to offer Babyologists!
We got an exclusive sneak peek inside the store and we loved what we saw – it’s surely going to be the number one premiere baby boutique superstore. Click through for some exciting and juicy details that will set Minimee Camperdown apart from the pack.
Minimee has scaled up its pretty rainbow theme to suit the larger space – don’t you just love the decorative ceiling (top and below)?! The store is also retaining the mini nursery set-ups so that shoppers can see furniture in situ and get a feel for how it looks.
Minimee Camperdown will also maintain its ranges of gorgeous clothing brands like Bebe, Oobi, Pure Baby, Ouch, Marquise, Run Scotty Run and more, as well as adding new ones to the mix. They stock all the best toy brands too – I couldn’t tear Theo away from the Chicco section and Mandi’s Polly went straight for the dress-ups! Want to see what’s new? There is an amazing amount of innovation being packed into this superstore!
Here’s my Theo trying out the brand new pram track, where parents can try out how a pram handles the different terrains they’re bound to encounter while out and about with baby. He’s trying out the grass section, but there is also concrete, pebbles and wooden flooring.
Minimee Camperdown will also have a state-of-the-art Stokke concept space, the likes of which has never before been seen in Australia! Bugaboo also stakes an innovative claim with its interactive space complete with the entire Bugaboo range and direct access to the Bugaboo website via touch screen, where shoppers can design the pram set-up of their dreams before buying – visualisation is an important aspect of setting up for baby. Combi will also be taking up residence!
Phil and Teds and Mountain Buggy are two of the first brands to move in – there’s Theo on the Mountain Buggy Freerider with the Verve and Promenade models on the left! Construction has begun on the brand new (and huge) play area for kids so parents can shop in peace (below). We love the striped, multicoloured floor!
The new store will also have a big feeding and changing area including feeding chair, lounge and change table – we all know how important these facilities are when out and about with toddlers and babies. Many of the clothing brands and toys have already been set up (see below).
Minimee opens this Saturday 17 December at 78 Pyrmont Bridge Road, Camperdown and will have 15 per cent off storewide (excluding Bugaboo Donkey) – the discount will only be at the Camperdown store.
Minimee is delighted to pass on to Babyology readers who can’t make it to the store, the 15 per cent discount on purchases online! Use coupon code Babyology11 at checkout to secure your discount. Valid 17 December until midnight 24 December.
A big congratulations to Meri, Vesna and the awesome team at Minimee and thanks for having Mandi and I over to have a sneak peek at the store before opening!