Evolution of the iconic Chupa Chups logo


Fifty-six years is a long time for a lollipop to be gracing our confectionery aisle shelves and in that time the famous lolly has only had six wardrobe changes – click through to see how the Chupa Chups logo has evolved!

It’s fair to say the Spanish Chupa Chups lollipop is the most famous and easily recognised in the world. That gold and red logo you’d spot anywhere in a crowded confectionery aisle or poking out from a milk bar shelf. Graphic designer David Airey has put together this marvellous illustration below showing the evolution of the Chupa Chups logo.


Fun typography was typical of the time but it was in 1969 when eccentric moustached artist Salvador Dali really put the gold lining in the Chupa Chups logo (pictured below) with his introduction of the bright yellow daisy shape. Shown at the top of this post is the current Chupa Chups logo, still including the yellow daisy shape its last makeover was way back in 1988.

Curiosity has me wondering if a new logo design or even new flavours (though I could never move from my favourites watermelon and the old-school banana and chocolate) will be just around the corner? Share in the Post a Comment section below what flavours over the years have been your favourites.


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