Talk show host Ellen Degeneres has launched GapKids x ED, a clothing range dedicated to supporting girls just as they are and encouraging them to take pride in what makes them unique.
The lifestyle brand is featured on the Gap website, for girls “whether they skateboard or dance, wear dresses or jeans, build forts or paint rainbows, or everything in between”. The collaboration will result in $250,000 being donated to an economic literacy program by Girls Inc.
The range consists of hoodies, jackets, dresses, T-shirts and track pants with printed words and slogans used to encourage and empower. A windcheater encourages its wearer to “be your own hero” another states “epic” and iron-on patches remind girls to “be creative” or “smile”.
“We focus so much on our differences and that is creating a lot of chaos and negativity and bullying in the world,” Ellen says. “And I think if we focus on what we all have in common – that is, we just all want to be happy – that will be a lot better.”
Ellen tells British Vogue that her own experience taught her to celebrate uniqueness. “I think if we shine a light on real girls doing incredible things, that’ll encourage other boys and girls to do incredible things, and that’ll encourage even more people to do incredible things, and eventually the world will be a more incredibler place.”
Models used in the campaign include an all-girl skateboarding posse and a young female drummer.
(via The Huffington Post)