Babyology favourite and highly coveted kids clothing label Eeni Meeni Miini Moh had a party to celebrate the opening of their new concept store in Brisbane and I was lucky enough to attend and be the official Babyology photographer at the event!
My anticipation and excitement was at fever pitch and my expectations were well and truly surpassed upon the gracious welcome at the door. The store is spectacular to say the least. It’s truly heaven for Eeni Meeni Miini Moh lovers.
The clothing is as lovely as ever (see our past features) but it’s all about the finer details in their concept store: gorgeous birch woodwork sporting the letter ‘e’ in the most unexpected places; the floor to ceiling (literally) clothing displays; the dedicated and very cool children’s alcove to keep littlies occupied while parents shop; and one of my faves, the ‘milk bottle’ light fixture.
EMMM has thought of everything and that includes ease of shopping. The collections are organised into colour and sizes, with girls clothing taking one half of the store and boys on the other half. I also had the privilege of seeing what takes place behind the scenes. The concept store is not only a retail space – all the designing magic happens in the same building. It’s quite amazing to watch.
To experience all the loveliness of Eeni Meeni Miini Moh for yourself, go to 5 Thompson Street, Bowen Hills, Brisbane. If you’re not in Brisbane, don’t fret as EMMM has a fabulous webshop that ships throughout Australia.