Eeni meeni miini moh, catch article by the toe


We love Eeni Meeni Miini Moh here at Babyology. The natural fabrics, muted colours and infinite attention to detail in the brand’s gorgeous babywear, wraps and accessories are hallmarks of designer Elizabeth O’Connor-Cowley. And now we’re loving her a whole lot more. Why? Because she’s just released a stunning range of lifestyle accessories for adults, called article.

Natural fabrics and muted tones are also the focus for article but in textures and shades more suited to adult palates. So expect clay, chocolate and charcoal rather than musty pinks and blues, and canvas and wool rather than cotton. Of course, all this doesn’t mean Elizabeth’s newest designs are not still super-handy where little ones are concerned.

We like the beanbags and cushions, perfect for creating cosy nests for reading books or just for snuggling with your little ones. They make stylish elbow savers when doing jigsaws or playing other games on the floor. We can’t go past article’s utterly useful cylinder storage boxes. Use them to keep the kids’ toys in stylish order in the living room or pinch them to hold baby bits and pieces in a neutral-themed nursery. Article also have a great range of totes and bags perfect for kid and baby-toting dads. (Hello, did someone say Father’s Day!)

You can find article in boutiques soon or get yours online direct from the designer here. Cushions cost from $59, cylinders from $19, bags from $79 and beanbag covers for $249, with a little extra for postage. The initial range is all made up of limited editions, some as small as 500, so act fast!

Subscribe to Babyology

Our email newsletters keep you up to date with what’s happening on Babyology.

We also have special newsletter-only offers and competitions that are exclusive to Babyology subscribers.

Sign up below:

  • This field is for validation purposes and should be left unchanged.

Send this to a friend