Dreaming of summer 2015 with Purebaby

Purebaby embroidered dress FB

That we adore Purebaby isn’t exactly a secret. Every season, this Australian label somehow produces a collection even more darling than the last, and even though our summer is still many chilly weeks away, Purebaby already has us dreaming of hot weather.

Purebaby spotted dress bubbles

Purebaby’s summer 2015 collection celebrates everything that is quintessentially summer: lounging in the grass on long, lazy; sunny days, eating ice blocks and swinging your legs over the edge of a pier near the beach; riding the ferris wheel to the very top and feeling the warm breeze on your face.

You almost forgot that you don’t have central heating, didn’t you?

Purebaby baby bassinet

Pale denim, washed to soft perfection, unites the boys’ and girls’ collections and is used in dresses with smocked bodices, harem pants, overalls and sunhats.

Girls’ dresses have pretty flutter sleeves, geometric embroideries and colourful dots. For boys there are tees with thick stripes in neutral grey, white with a pop of red or coral, and colour-blocked cardigans.

Purebaby boy

The collection will be in stores in July, so get ready to start stocking up on warm weather gear. Winter is so last season.

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