Disney Store removes gender-based labels from children’s dress ups

Think boys only want to dress up as superheros and girls as princesses? Think again. Disney Store is the latest company to close the gender divide in children’s products – no longer separating their children’s dress up costumes into boys and girls categories. It seems when you wish upon a star, it really does make no difference who you are.

Entertainment powerhouse Disney has quietly made a shift away from labelling its dress-ups as either for boys or girls.


According to The Mary Sue, this year Disney Store has departed from its usual online sections for Halloween costumes – a blue section for Boys’ Costumes, and pink one for Girls’ Costumes, as illustrated in the screenshot above, taken in 2013.

As if that gender gap wasn’t large enough, some of the costumes were labelled specifically for boys, like Jake and the Neverland Pirate Costume Collection for Boys and Cinderalla Wedding Costumes for Girls.


It now appears that stereotyping has magically disappeared (as you’d expect with anything Disney), and been replaced with costumes labelled simply, ‘for Kids’.

It follows on from American Target stores removing gender-based toy and linen signage, after a social media outcry.

(via The Mary Sue)


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