Good news! Coles rolls out their ‘quiet hour’ for autism nationally

The supermarket giant has just announced that their ‘quiet hour’ for shoppers on the autism spectrum will be rolled out nationally in selected Coles stores.

Well done Coles 

Recognising that supermarkets are an overwhelming place for people with sensory sensitives (think bright lights, beeping scanners and loud music), the supermarket chain has initiated a ‘quiet hour’.

For an hour between 10:30am and 11:30am each Tuesday, shoppers and their little trolley passengers can enjoy the peace of no music, dimmed lights by 50 per cent, no PA announcements (apart from emergencies), suspended trolley collections and turned down register and scanner volumes, all of which will be easier on the eyes and ears of people with autism.

Mother and child in supermarket

From pilot to inclusive standard 

Back in August, Coles announced it was teaming up with Autism Spectrum Australia (ASPECT) to trail a quiet hour in two Melbourne stores. The idea behind the pilot was to find out if a few simple ‘quiet changes’ to the supermarket would help people in the autism community. The inclusive initiative received lots of praise back then with people commending the chain for making shopping easier for them or their kids on the spectrum.

Thanks to the success of the trial, ‘quiet hour’ will now be offered in 68 supermarkets across Australia.

Why we need sensory sensitive shopping

Those on the autism spectrum find the auditory noise and visual noise of supermarkets overwhelming, sometimes to the point of distressing. 

As such, a simple trip to the shops can be difficult for many individuals on the spectrum and their families.

“People on the autism spectrum often have difficulty processing sensory information and can find sounds, light, smell, touch and taste overwhelming,” Aspect’s community engagement and operations manager, Linzi Coyle said. 

“Together with Coles, we’re achieving a ‘no-judgment’ shopping space where people on the spectrum and their families can feel comfortable and welcome whilst grocery shopping.”

Peter Sheean, Coles’ accessibility sponsor, said the company wanted a good geographic spread of participating stores. “We were really pleased to receive a positive response from our customers and team members, who welcomed Quiet Hour and provided feedback on social media,” he said.

We’re all clapping our hands

Those affected by autism are praising the initiative.

“This is absolutely amazing,” one person wrote on Aspect’s Facebook page.

“I know my son struggles going to the supermarket because of sensory overload so this would help make the stress of going to do the shopping alot [sic] less and more of a positive experience,” said another.

Where you’ll find quite hour Tuesdays

The 68 participating ‘quiet hour’ Coles are:

NSW Warners Bay
NSW Old Bar
NSW Wadalba
NSW Lisarow
NSW Inverell
NSW Banora Point
NSW Medowie
NSW Wellington
NSW Bega
NSW Ulladulla
NSW Wattle Grove
NSW Moss Vale
NSW Kings Langley
NSW Goulburn
NSW Manly Vale
NSW Castle Hill
NSW Epping
NSW Caringbah
NSW Brighton-Le-Sands
NSW Pyrmont
QLD Cairns Central
QLD Caloundra
QLD Kippa Ring
QLD Cleveland
QLD Everton Park
QLD Newfarm
QLD Rockhampton South
QLD Townsville Annandale
QLD Mt Gravatt
QLD Marsden
QLD Toowoomba
QLD Helensvale
QLD Mudgeeraba
SA Tea Tree Plaza
SA Anzac Highway
SA Mount Barker
SA Port Pirie
NT Casuarina Bradshaw
TAS Newtown
VIC Wendouree
VIC Belmont
VIC Brunswick West
VIC Burnside
VIC Altona Meadows
VIC Essendon Fields
VIC Ferntree Gully
VIC Ringwood
VIC Brandon Park
VIC Langwarrin
VIC Cranbourne West
VIC Benalla
VIC Prahran
VIC Brighton
VIC Eltham
VIC Balwayn East
VIC Fitzroy
WA Margaret River
WA Erksine
WA Southern River
WA South Lakes
WA Mundaring
WA Floreat
WA Hillarys
WA Kalgoorlie
WA Kalgoorlie (Hannans)

They’ve won me over

As the mum of a boy on the mild end of the spectrum, I am also celebrating and will be shopping at Coles (online) as a sign of my appreciation.

Although my four-year-old son is relativity OK with supermarkets, I never really take him to one for long. It’s a case of if we need milk, I may dash in with him quickly but after 10 or more minutes in one, I start to ‘lose’ him. And by loosing him, I mean he struggles to hear me, gets very silly, uncontrollable and also loud. As soon as we leave the supermarket though and we are back in a quiet environment, he’s calmer. 

The art of inclusiveness

The thing about being inclusive is that it isn’t always just about letting everyone join in. Sometimes it’s about modifying things, such as using visual aids instead of just relying on auditory instructions at preschool, or closing the windows at school when the lawns are being mowed, so it’s easier for that person to participate in what’s going on in the first place, and this is exactly what Coles are doing.

Subscribe to Babyology

Our email newsletters keep you up to date with what’s happening on Babyology.

We also have special newsletter-only offers and competitions that are exclusive to Babyology subscribers.

Sign up below:

  • This field is for validation purposes and should be left unchanged.

Send this to a friend