Child-friendly version of Google claims to protect kids from explicit content

We all know how an innocent Google search can turn horrifyingly wrong, even for adults. In a bid to protect children from stumbling upon graphic content, a child-friendly search engine has been launched. While it’s been widely applauded, Kiddle has also attracted criticism for being a bit too stringent. 

According to the Kiddle site, it’s a child-safe visual search engine, that only allows searches for safe sites and pages, and lists the search results based on their kid-friendliness.

Kiddle divides the results into three categories – safe sites and pages written for kids; safe sites that aren’t specifically written for kids, but that kids can understand; and sites written for adults, which have been filtered by Google safe search.

The Kiddle interface is very much like that of Google’s, but with some child-focused tweaks, like larger image thumbnails and font. However, the site is apparently not affiliated with Google.


We typed in some words that kids may try to search (albeit fairly tame!), and above is the warning that we received. However there has been some criticism that Kiddle is a little overzealous in its filtering, with children unable to search words like “gay”.

The site says that because “results are either handpicked and checked by our editors or filtered by Google safe search, you know you get kid-oriented results without any explicit content. In case some bad words are present in a search query, our guard robot will block the search.”

Parents can also ask for extra keyword or site blocking, and are assured that the site doesn’t collect personal information.

If you’re keen on finding out other ways to keep your kids safe while surfing the web, take a look at our safety tips for kids and iPads and our post about the best YouTube channels for kids.

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