Cheers for the ‘real’ women’s bodies on show in Target’s summer catalogue

Women have been quick to heap praise on Target for showing real women in swimwear in the retail giant’s summer catalogue. There’s old, young, skinny, curvy, some with small boobs, others with big boobs and not a thigh gap to be seen. We like it.

The models used are of all shapes and sizes, with social media abuzz as women give some Christmas cheer to the retailer for using “real” women to show off its designs.

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The Target Facebook page has been inundated with people applauding the decision. Colleen Walker wrote: “Well done Target! We women with curves can now visualise how we would look in swimwear”.

“Yay. We are over 50, not invisible or dead and we have money and want to look nice…model is stunning and so is her swimwear, cheers Target…right on point,” Denise Russell writes.

“Woohoo, finally a catalogue that I can show my daughter,” says Leigh Payr.

Yay for looking good and feeling great this summer! We have a huge range of swimwear styles for all body shapes.

Posted by Target Australia on Wednesday, 2 December 2015

Target spokeswoman Kristene Reynolds tells the Herald-Sun the online praise it is something the store is more than happy to see.

“We’re thrilled with the amazing response that has been generated on social media for the new swimwear catalogue as we are continuously committed to promoting diversity and celebrating all women,” Ms Reynolds says.

“In August of this year we launched the Every Body campaign with the introduction of size 16 mannequins in store and women of all shapes and sizes across our TV, digital and print campaigns. Both initiatives are small but vital steps in continuing Target’s promise to make quality style and fashion not only more affordable but also more accessible and relevant for women.”

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Figures from the Australian Bureau of Statistics show the average Australian woman is 70.1 kilograms and a size 12-14, up from 67 kilograms in 1995.

But it’s not just a more realistic woman appearing Target’s new advertising, “regular” men are also making an appearance.

Target in the US recently featured a young girl on crutches modelling a Halloween costume in a catalogue, delighting parents of special needs children.

(via the Herald Sun)

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