Buisjes en Beugels. Hard to spell, easy to wear.


If there’s one thing I like about dressing my kids in designer duds, it’s that I know there won’t be ten other kids sporting the same tee at the local playground. So even though I have my Aussie favourites, I like to mix it up with bits and pieces from overseas labels that are little known at home. That’s how I found Buisjes en Beugels.

Kellie Smits, the genius designer behind this delectable Dutch label, has just launched her new season spring range. And lucky for us Aussies, they’re also perfect for our soon-to-be autumn climate.

I especially love how Kellie’s own designs have an element of urban sophistication while still managing to look like kids’ clothes. Like her Clouds jump suit for boys. It’s way, way beyond cool – but only if you’re done with the toilet-training stage. Otherwise we recommend sticking with a unisex cardi/ trouser combo. My favourite new season BB look is the white tunic-style air dress on the right – I’ve got my fingers crossed it comes in sizes small enough to fit my toddler daughter.

If the clothes aren’t enough for you, have a look at these other way-cool items that Kellie has in her online boutique. The limited edition Hikje cranes (pictured below left) are by fellow Dutch designer Janneke Zantinge and are made simply by winding yarn around a cardboard frame to create a fabulous talking point for the nursery or playroom. They look so good you’ll have a hard time keeping them out of little hands, even though they’re not really meant for play.

Something the kids can go crazy with is this amazing chair from Ben Wilson of the UK. The Chairfix Junior comes in a flat plywood sheet that can be decorated however you like before popping the pieces out and simply slotting them together. A great project for those rainy days when the children are stuck indoors. Just make sure they’re not wearing their BB threads when they do!

Itty Bitty Yuppy are the sole stockists of Buisjes en Beugels clothing in Australia, but you can also grab new season stock and all the other BB goodies shown here online direct from the Netherlands. Hoera! You can check prices and international shipping costs at the Buisjes en Beugels site.


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