Bubble London June 2012 – Best of British homegrown fashion – Part One

kids overalls

Bubble London trade show kids fashion babies

She’s done it again; our amazing London correspondent Rachael Ralph attended Bubble London last week and has come back with a whole host of amazing brands for us to show you. We love to know what’s happening all around the world in the baby and children’s industry and then bring it to you – the general public cannot attend this prestigious show so we’re giving you a window in to the latest gear and what you can expect to see trending. Over to you Rachael!

Bubble London

In the midst of the Jubilee and Olympics madness here in the UK, Bubble took the opportunity to celebrate labels dedicated to promoting the benefits of locally sourced fabrics. Receiving a well-deserved pat on the back were Babyology favourites Poppy who have two brand new fabrics for summer, Catching Butterflies and Make A Wish.

The latest charming collections are based on memories of being small children and the vastness of the British countryside with its butterflies and tall grasses. All the new collection dresses come with Poppy’s trademark story books – who can resist?

Little Mashers is another UK brand who make lovingly handprinted childrenswear. Inspired by their local allotment, the designers created the fun vegetable characters to encourage their son to take an interest in the food they grew. The brilliant new range Chalk & Tees features t-shirts with blackboard shapes in pizza box packaging with chalks so you can draw your own designs.

child toiletries

Childs Farm are a new range of gorgeous toiletry products especially made for children from a lovely farm in Hampshire. With scents that smell like a sweet shop and no nasties kids and adults will love them.


Immink childresnwear is all made and designed in Norfolk and they showcased their gorgeous brightly coloured range for the first time at Bubble. No strangers to Babyology readers, the booth features their trademark unisex clothing and equally gorgeous cuddly elephants!

premature baby clothes

Teddy & Me is a range for tiny and premature babies from 2lbs to six months. Developed by a mum who couldn’t find any clothes small enough for the babies in the premature baby unit, the clothes also allow room for leads and drips.

kids overalls

Grubbies showcased some of their new illustration-led designs with scarves inspired by the sealife of the Thames Estuary. Children’s book designer Marion Lindsay has come up trumps once again with these fabulous designs for little people. We love the seahorses.

Stand by for more from Bubble London June 2012!

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