Brelfies – the parenting trend 1 in 5 new mums are doing

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What’s a brelfie? It’s a breastfeeding selfie and it’s been rated as the top parenting trend of 2015. Not only have brelfies been popular with new celebrity mums, but they are expected to dominate social media throughout the year. Have you succumbed to the brelfie?

I have. I admit it. I often took photos of my daughter and I sharing a breastfeeding moment on the couch. I may have even posted one or two on Facebook.

No, I didn’t want to show off my breasts to my friends (they are nothing special, trust me), but I did want to showcase a beautiful thing – a memorable but fleeting moment between mummy and baby that wouldn’t last forever. Blink and you will miss it.

I blinked. And my daughter is now nearing the age of three and our breastfeeding days are long gone.

Brelfie’s gained momentum last year when Facebook started to remove photos of mothers breastfeeding their babies. As the photos were reported and removed, frustrated mums united and more and more mothers snapped a selfie to raise awareness and give their public support to this natural way of feeding bub. And with Facebook’s recent promise to “always allow  photos of women actively engaged in breastfeeding,” the trend is set to soar to new heights.

In fact, according to a new survey, one in five mums admit to taking a breastfeeding selfie.

And the celebrities are doing it too. Miranda Kerr, Gwen Stefani, Alyssa Milano and Gisele Bundchen have all gone to Instagram to share their special brelfie moment, some with professional makeup, perfect lighting and maternal glow. But plenty of normal mummies are happy and proud to showcase their assets doing what they are designed to do.

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Not everyone loves the brelfie. Some mums find the trend rude and a way to rub their breastfeeding success in the face of mothers who did or cannot breastfeed. Others say there is a time and place to breastfeed and sharing these intimate moments online is not appropriate.

Regardless of where you sit on the breastfeeding selfie fence, be prepared for more #brelfies popping up on your social media newsfeeds.

What other parenting trends can be expected for 2015? Here are some of our predictions:

‘Free range’ parenting

This trend gained momentum in December when an American couple were put under public scrutiny (and later charged with unsubstantiated child neglect) for letting their two children walk home from the park alone. Some call it neglect; others call it ‘free range’ parenting.


Baby shaming

Baby shaming, where parents take a photo of a baby or child holding up a sign declaring misdeeds such as “I like to pee in the bath” or “I eat dog food” and post it to social media, will keep trundling on.  But is it harmless fun or potentially damaging for the unaware child?


The post-baby body photo shoot

This is a beautiful way for mums to showcase their real bodies after birth, based on the incredible 4th Trimester Body Project.

Fourth Trimester Project

Video parenting

Esther Anderson is the current queen of hilarious parenting videos but there are plenty more out there. Some parody popular songs  while others make up their own raps. Lots of parents are jumping on the video parenting bandwagon including the Holderness family.

Check out what Netmums predicts as some of the other top parenting trends to watch for.

(Images via Alyssa Milano, Instagram, Natalia Vodianova, Instagram and Flickr)

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