Babyology goes to Playtime New York!

Our New York correspondent Jacqui Weidman had a ball going to Playtime New York this week and has regaled us with tales of what she saw! Babyology was very proud to sponsor this exciting trade event and give you a peek into the latest gear for babies and kids in the US. Over to you Jacqui!

trade show

I had a very interesting visit to the second Playtime New York. It is still an expanding show in a very cool warehouse loft in the heart of New York’s Soho. This weekend, New York is abuzz with many different international art shows going on simultaneously and two were just down the street from Playtime. Soho’s streets were filled with designers, buyers, and artists as well as hip parents and kids – such a fun scene!

a little lark

There’s always a good deal of agony and ecstasy attending tradeshows because you can’t take home any of the amazing clothing or products. As a mum, the coolest thing about this show was the Playtime-sponsored Pop Up shop with a wide range of products from vendors.

I bought my two year-old son an amazingly soft, printed tee shirt from A Little Lark and my five-year-old daughter a beautiful set of colored pencils from Eeboo. I could have picked from any of the shirts by A Little Lark – a graphic design company that creates images for letterpress cards and gorgeous t-shirts.

There was also an expansive selection of maternity clothes with dresses from Sono Vaso, and The Versatile Dress by Pouch. And any new parent would be thrilled with the Woolly Boo plush and vibrant sleep sacks and blankets (below).

At the show itself, there were inspired collections of autumn clothing with precious details to make a fashionista out of any child. Bakker Made With Love showcased two furry, fuzzy vests (below) to throw over any stylish outfit. One was an angora hand knit in a range of colors and the other was a fuzzy synthetic fur lined with bright satin. Wow! My daughter would love both!


One of the most unique booths at the show was a new line called Namhee NYC, handmade just over the bridge in Brooklyn, New York. Namhee Lee covers exquisite children’s chairs and stools herself in printed fabrics which would brighten any playroom (above and below). She also makes, bracelets, hair clips and headbands.

stools chairs

My kids live in classic Adidas tennis shoes and sweatpants so I was thrilled to see the Y-3 Yohji Yamamoto/Adidas collection for children (below). My boys can get the comfort they crave while looking stylish to boot! (Note from Suzi – oh boy just checked out Y-3 for myself and am in love! The new webstore for this collaboration between Japanese cult designer Yamamoto and Adidas will go live soon.)

recycled cashmere

I was intrigued by an interesting new collection; Agua Cashmere for babies – re-made in Brooklyn by trash-a-porter. Upcycled (repurposed for a second life) 100 per cent cashmere restored and reassembled into darling sweaters, dresses, plush toys and baby blankets (above and below). They were beautiful and environmentally friendly!

upcycled cashmere

playtime ny lale la le

I could not stop oohing and ahhing over Lale. Great one-of-a-kind prints from Paris crafted into unique carry bags and backpacks, hair accessories and small purses, pillows and blankets. The prints were mature yet playful and each was better than the next.

bags purses

kids fashion clothing

As the mum of a five-year-old daughter, I was in awe of Pale Cloud. I would have bought anything and everything in the collection if I could. Each dress and sweater was handmade in the finest fabrics with a sophisticated, simple styling while preserving child-like charm. The colors were dusty pinks and warm creams and every item had thoughtful, tailored details.

Like Pale Cloud, Caramel Baby and Child again makes any young girl look sophisticated yet playful with its fine European looks, which are luxurious but comfortable.

caramel baby and kids fashion clothing

Many thanks to Jacqui for sharing her finds with us from Playtime New York!

trade shows kids babies

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