Babyology Exclusive – e3m by Eeni Meeni Miini Moh, a new brand for older kids

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Eeni Meeni Miini Moh, one of the most revered labels in children’s fashion, is expanding! The company has grown alongside the children it has clothed over the last eight years, and now they’re turning their passion for fashion to older kids.

e3M will launch in January 2010 with creative individual looks for girls and boys aged two to twelve years old. Eeni Meeni will continue with the clothing we just adore for babies, toddlers and pre-schoolers, with sizing from 0-3 months up to size five.

We know the new label will feature accessories, underwear, pants, dresses, shorts, jackets, tees, sleepwear, leggings, knitwear and French Terry hoodies and tracksuit pants.

We can hardly wait to see what e3M dishes up for our increasingly discerning Australian families! The incredible colours and functional, unpretentious beauty will translate perfectly to the older market.

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