All the fabulous children’s fashion from Playtime Tokyo 2014


Fasten your seatbelts, ensure your meal tray is closed and your seat upright, we’re about to take you to the pulsing capital of all things fabulous in the world of children’s fashion – Tokyo. And the best part is, you won’t even have to leave your seat, because we’ve done all the hard work, sourcing what’s hot and new for kids.

Trade show season has continued on its fabulous way with Playtime Tokyo just wrapping. Exhibitors displayed their beautiful wares for the coming seasons, keen to catch the eye of journalists and buyers – and here are the ones that piqued our interest.


CTH Mini, the children’s label of CTH Ericson of Sweden produces the most amazing hats for children – they’re truly heirloom quality. That’s their stunning design above and at the top of the post.


If nothing else, Los Angeles brand Anthem of the Ants takes the award for most awesome name of the trade show! As well as a great moniker, the brand also has a solid collection of vintage-inspired girl’s clothing.


The most stunning Italian label, Babe & Tess demonstrated what simplicity, quality and style is all about. With clothing for babies through to children up to the age of twelve, this brand is one to watch.


From the mini me files, comes Japanese brand Dadway Apparel – gorgeous adult-looking clothing for children. Very stylish, very mod and utterly adorable.


There’s nothing like a novelty beanie to chase away the winter blues – and French label Happyeti does it beautifully, with these amazing hats made in Nepal.


A little left of centre and with a whole lot of street cred, American label La Miniatura is what all the hip kids will be wearing. The boys’ clothing in particular is worth a mention.


Just as eclectic in their designs is Milk on the Rocks, with head-to-toe brilliance, thanks to their range of clothing and shoes.


Bonnie Baby London has beautiful, cheery clothing, designed to make children smile.


Finally the fabulous French brand, Le Toit De La Lune, which is produced in Portugal, certainly puts the cute in baby clothing. What an amazing trade show Tokyo hosted – next cab off the rank is New York!

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