Visit the sublime Ada Ada website and you will be wondering whether you are shopping for beautiful baby clothes or leafing through a superb photography portfolio. In fact, it is both.
Ada Ada is the collaborative work of three very creative sisters – Miriam, Ada and Ayelet Bernstein, who are based in Israel. Miriam studied photography at the Parsons School of Design in New York and Ada studied textile design and pattern-making in Israel. Pooling their talents they have created a label that embodies their sophisticated design philosophy. From the delicate feather motif on a tee right through to their flagship store in Tel Aviv, the look is cohesive and unique.
The colour palette is all about understated style – warm greys, creams and browns with just the right amount of pale pink and blue. The fabrics are chosen for their comfort and quality and all the pieces are practical as well as beautiful.
I love the double-sided overalls simply because my kids lived in overalls when they were crawling, but the printed tees and winter hats are also gorgeous.
Ada Ada is available online through Sweet William, which ships to Australia.