The best style is one part instinct, one part easy confidence, and London-based kids’ streetwear label ABC123me embodies these traits to perfection.
ABC123me’s garments are refreshingly unfussy, with clean lines and bright colours. The brand is big on quality and not so much on brand, so you won’t find tees emblazoned with bright logos or slogans. Shapes are classic streetwear with modern details.
The khaki green parka (£110) is oversized and has a bright green zip. Chinos and cords are slim fit and come in colours like bright red (£45), sky blue and forest green (£75). Henleys are done in solid brights with a contrasting neck binding and button placket (£25).
ABC123me’s lookbook has real life kids being totally awesome. In this case, they’re child prodigy skaters, American football players and breakdancers. They’re confident in their style and passion in a way that most of us grown-ups could only hope to be.
There’s Harper, a girl skater shredding the half pipe and doing nose grinds over bins, wearing a brown cord jacket and trackies. Donnie is a breakdancer backflipping his way across an alley in a bright yellow hoodie and shorts.
Amir smashes it across the end line, and chills out on the bleachers in cord shorts, an orange jacket and blue striped mid-calf socks. ABC123me is a brand that loves its audience, and clearly that audience loves it right back.
The full collection is available online at ABC123me, and shipping is available to Australia.