ABC Kids Expo – mimijumi

mimijumi are new in the market and will be in stores in November 2009. Founded by two psychiatrists and an
industrial designer, they specialize in the design and production of infant care products.

design is based on the psychological dynamics of feeding/soothing items
as transitional objects. The benefits of breastfeeding are well known,
but breastfeeding is not always possible. By
creating baby bottles mindful of
the ways babies bond with mothers, notably through sight and touch, an
enhanced experience can be created for the infant and parent alike.


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