IKEA wows the tech-savvy with new bookbook

IKEA book book 2015 catalogue

If you spend time on social media, you might have seen this little gem of a video floating around in the past 24 hours. It’s the promo Swedish furniture giant IKEA has put together to announce the arrival of its new yearly catalogue. And it’s a hoot.

We love IKEA here, mainly for its affordable take on Scandinavian style – as many of our past posts about IKEA furniture will attest. And now we can add this to the list: the company’s head honchos clearly have a sense of humour, if this Apple-style parody is anything to go by!

There are gags aplenty in this little tongue-in-cheek video about the 2015 catalogue, which is “not a digital book, or an e-book – it’s a bookbook”. Filled with familiar technologies for the modern-day user, the bookbook impresses not just for its lack of cables and everlasting battery life, but I particularly also liked that it has “no lag”! Check it out and have a few chuckles.

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