If you’ve ever wished there was a positive social media network aimed at connecting, celebrating and elevating mums you don’t have to wish a minute longer!
Tinder for mum buddies?
Peanut is here and it’s got the good looks of Instagram, the powerful profile building of Facebook … and an optimistic, friendship-focused ethos that is all its own.
While it’s being referred to as a sort of Tinder for mum friends, there’s a whole lot more than casual hookups behind this ambitious and brilliant platform.
Created by British tech genius Michelle Kennedy, in its first year Peanut attracted a whopping 300 000 women keen to grow their social circle – but too bogged down in work/life balance battles to chip away at finding relatable gal pals in offline ways.
Peanut is already flourishing in the UK, Canada and the US and it’s just launched here in Australia.
Australian mums “want to connect and have conversations with like-minded women,” Peanut creator Michelle Kennedy says. “To seek advice and support, isn’t that what every woman wants?
“We’re so excited to be in Australia, a country bursting with forward-thinking, funny, brilliant women, a perfect complement to the women already using Peanut.”
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On #InternationalWomensDay, we're proud to be a part of the #IAmAllWoman movement by @stelladot, aimed at diversifying the imagery of women in media, without retouching. 🙌 We spoke to about the ups and downs of building your own business, with the hope of empowering women to strike out on their own. We spoke balance, community, and controlling your own destiny: "The message I’d give to women wanting to create their own business is – what are you waiting for? You’ll never work harder, but you’ll never feel prouder." – @michellekennedylon What does an Entrepreneur look like? All Woman. ♥️
Same, same but very different
Peanut profiles and pages work in ways that are a little familiar but have a bunch of great mum-centric features that help families with commonalities connect and build new friendships.
“The app utilises machine learning and a smart algorithm to personalise the experience for each user,” its makers explain, “and match mamas based on commonalities; such as interests, mutual friends, languages, the age and gender of their children, and educational background amongst other things.”
It’s cute to look at, easy to use and already brimming with brilliant women who are keen to find like-minded new pals.
It’s promising to be an amazing home base for mums who want to connect to new (and existing) mum buddies and find the sort of content modern parents really want to be reading. #SoRelevantRightNow
Find out more about Peanut here.