There’s no need to kick your fashion habit once you’re pregnant. And there’s also no need to fork out for a new wardrobe that you’ll only wear for a few months. Designed and made in Australia, this just-launched brand creates fashionable maternity clothing that’s designed to be worn beyond pregnancy. We’re in love!
Like so many brilliant products for mums, S Brand clothing was created by a mum in need. Stephanie Sewitz wanted to maintain her usual style while pregnant, and in between pregnancies. So she designed a brand that aims to keep mums looking and feeling glam at a time when they really need it.
The collection is made up of wardrobe basics, that can be mixed and matched, and also integrated into your existing wardrobe. The key with S Brand is versatility. The ability for the clothing to be worn while a woman’s body is undergoing major changes. The pieces are designed with exaggerated lengths, so they are suitable for all stages of pregnancy, but still look great once the baby bump is gone.
S Brand has worked to create clothing that’s made from fabrics that won’t cling in the wrong places and designs that are cut to flatter. It’s a really relaxed brand that aims to make clothing selection for women much simpler.
Stand-out pieces include The Perfect Tee for $155. With its beautiful drape and flattering shape, it’s a wardrobe staple.