Opening the Gap

The wait is finally over. For those of us who’ve loved it from afar, who’ve jealously lusted after the international purchases of loved ones, the gap between the haves and have nots is closed now that Gap is officially open in Australia.

There’s been an incredible buzz surrounding the opening of the flagship Melbourne store at Chadstone Shopping Centre and the city’s fashion elite scrambled for a coveted place at last night’s launch party.

Of course, Babyology was high on the invite list and amid much fanfare, we were given a sneak peek late yesterday through the doors of the iconic American label, known for being both fashion forward and budget conscious.

We may be the last continent on Earth to get our own Gap store but it’s been worth the wait.

An entire floor of the one thousand two hundred square metre, double storey shop has been dedicated to an adorable abundance of all things denim for little people.

There are of course jeans… the comfy, hard wearing denim that kicked off the Gap brand forty-one years ago, as well as denim shorts, vests, skirts and shirts.

But there’s also every type of accessory you can think of to complement denim. From the fuchsia pink, candy striped and kaleidoscope coloured dresses starting at $59.95, to the earthy-toned, orange accented boys gear, which I’m assured by the friendly staff, is built to last.

And to finish the look, choose from dozens of pairs of gorgeous shoes, sunnies and hats (my personal favourite is the laid-back but super cool straw hat).


But Gap isn’t just about fantastic jeans.

As we become stranded between two fashion seasons, Gap has our kids covered, with winter woollies, jumpers and jackets mixing it on the shelves with the most adorable bathers, shorts and t-shirts.

And of course, there’s the traditional GAP zip up hoodie, starting at the teeniest, tiniest size right up to fourteen years and over, from $39.95.

Of course, a floor of the new store features adult clothing but almost every person at last night’s launch couldn’t help but gravitate towards the kids and babies level.


Gap Chadstone officially opens to the public today, with a second store scheduled to open in Sydney in October.

And an apology in advance if there’s a shortage of stock in the size one boys’ section at Chadstone but I just couldn’t resist buying a new wardrobe for my little man!

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