Take a good look, because this is one of those labels that you’ll soon wish also made adult clothing. This US brand manages to marry comfort and cool with effortless style.
Joah Love, out of LA, has a penchant for creating children’s clothing collections with a lovely casual feel. Colourful and graphic, the pieces are mix and match, and perfect for play.
There are also some really cute sets, like the Kevin (US$70), which is a little left of centre, which we love!
If you have older children, Joah Love also manages to capture the comfort factor for the older crowd, while injecting a healthy dose of cool. You can purchase directly from Joah Love, postage to Australia is calculated on the total cost of your purchase.