Babyology Advertiser Newsletter

With our Christmas advertising now overflowing, we wanted to remind you of a few opportunities for January and February 2012. We still have a few spaces left for our January Back to School guides and February Prizeapalooza, details are below for both these options.

In this newsletter:

  • Current Statistics
  • February Prizeapalooza
  • Back to School guides 2012
  • Babyology Exclusive Offers
  • Babyology Weekly Newsletter
  • Social Media marketing
  • Monthly competition sponsors
  • Badges for your website

Current Audience

We are very proud to announce we are now at 107,000 unique visitors per month. This is a huge milestone for us and we are very excited to be reaching so many readers each and every month. As you can see below all of our stats are looking very healthy and our social media has almost grown by 3000 followers since last month.

  • Social Media (Twitter and Facebook): almost 20,000
  • Email subscribers: 18,500
  • Visitors (per month): 140,000
  • Monthly Page Impressions: 450,000
  • Our readership is currently 92% women


Visits per month

February Prizeapalooza

The February Prizeapalooza is shaping up to be a terrific range of prizes and we have a few spaces left. This was a huge success throughout 2011, generating over 140,000 story impressions and 14,000 visits to sponsor websites in the November Prizeapalooza, as well as a huge amount of social media buzz.

February is filling fast with some past Prizeapalooza sponsors and some newcomers applying. Make sure to get your forms in to avoid disappointment as we only have five spaces remaining.

To find out more and to apply, click here.

Back to School Guides

Babyology is well known as a fabulous resource for unique and amazing children’s products from around the globe. Our Back to School Guides are tailored to our readers’ children’s needs and bring together the best options available that our team has extensively researched throughout the year.

We will be showcasing the Back to School Guides on Babyology in January. We will have a permanent link on the Babyology homepage driving our readers to the guides. We are featuring them within the Babyology weekly newsletters and utilising our popular social media positions to reach our loyal audience on Facebook and Twitter.

Bookings opening up a few weeks ago and some categories are already almost full. Last year these were very popular so please fill in the booking form to avoid disappointment.

Below are some of our Back to School Guides from last year:

Back to School Name Labels 

Back to School Food Storage

Back to School Bags

This year we will be producing Back to School for the following categories –

  • Name Labels
  • Lunch boxes and food storage
  • Drink Bottles
  • Bags and backpacks
  • Hats and Hair Accessories

To apply for the Back to School Guides, click here.

Babyology Exclusive Offers

The Babyology audience just love the special offers that we are able to bring them. We launched our Babyology Exclusive Offers newsletter in November and these are almost fully booked until 2012, so if you want to participate book a space in now.

These newsletters go out to our subscriber database weekly to 18,500 people.  They have been getting a terrific response and are priced at $200 + GST.

This is a great incentive for your brand to promote some last minute Christmas products and Back to School or January sales early in 2012. The specs for the Babyology Exclusive Offers ads are a large space of 600x500px image, max 100kb file size. If you have existing Mrec artwork you can use a single frame scaled up to fit 600x500px. This ad must include a sale or special offer to our readers and an expiry date on the offer.

To book your Exclusive Offer, click here.

Babyology Weekly Newsletter

Our weekly newsletter goes to 18,500 subscribers and has a high open rate of 30%. We have a few spaces in this newsletter for advertisers to promote their brand.  The specs for the newsletter ads are a large space of 600x500px image, max 100kb file size. If you have existing Mrec artwork you can use a single frame scaled up to fit 600x500px. The cost of this space is only $200 + GST

To book your Weekly Newsletter, click here.

Social Media Marketing

We currently have a fast growing social media following with almost 16,500 Facebook fans and 3,500 Twitter followers. We get a lot of traffic to our posts and on Facebook your content can receive up to 14,000 impressions. To put your brand, sale, product or a link to your own social media through our network, there is a cost of $200 + GST. This includes text, images and a link. We have not increased this rate since we were reaching 10,000 people so this is terrific value to be directly reaching 20,000 people.

To book your social media package, click here.

Monthly Competition Sponsor 2012

We have had some amazing prizes on offer this year including an Ubabub Cot, Joolz Day Pram, Incy Interiors Nursery, Leander products and much more. We are opening up expressions of interest for these major prizes for 2012 so if you are interested please send us an email.


If we have written about your product and you want to link back to Babyology or use a Babyology badge, there are banners, badges and links available on our ‘Link to us’ page. Let us know if you need help adding this to your website.

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