Babyology Advertiser Newsletter

With our Christmas Gift Guides looking fabulous and November Prizeapalooza in full swing, we are wrapping up the holiday season shortly and hope everyone involved gains a lot of exposure. We are really happy with the content this year and we are sure our readers will be happy with our choices.

In this newsletter:

  • Current Audience
  • Last minute Christmas specials
  • Babyology Exclusive Offers
  • Babyology Weekly Newsletter
  • Social Media marketing
  • February Prizeapalooza
  • Back to School guides 2012
  • Monthly competition sponsors
  • Badges for your website

Current Audience

  • Social Media (Twitter and Facebook): 18,000
  • Email subscribers: 18,500
  • Visitors (per month): 140,000
  • Monthly Page Impressions: 400,000
  • Our readership is currently 92% women


Visits per month

Babyology has had tremendous success over the past six months with readership and engagement increasing in every channel to now over 100,000 unique visitors a month.

Last minute Christmas inventory sale for bookings until 31 December

We have some exciting last minute packages for bookings between now and 31 December. These include free side banner impressions and discounts on  Exclusive Offer emails.

1. 20,000 Leaderboards at $10cpm = $200 (+ value ad 20,000 Side Banner impressions). Total Media Value $300, total cost $200

2. 20,000 In content Mrec at $10cpm = $200 (+ value ad 20,000 Side Banner impressions).  Total Media Value $300, total cost $200

3. 20,000 Bottom side Mrec at $10cpm = $200 (+ value ad 20,000 Side Banner impressions). Total Media Value $300, total cost $200

4. 20,000 Top side Mrec at $13cpm = $260 (+ value ad 30,000 Side Banner impressions).  Total Media Value $410, total cost $300

5. Babyology Exclusive Offers Newsletter (two sends) choose from 2nd, 9th and 16th December introductory rate = $200 (+ value ad 20,000 Side Banner impressions). Total Media Value $300, total cost $200.

6. Babyology Exclusive Offers Newsletter – one send either 2nd, 9th or 16th December introductory rate = $100 (+ value ad 20,000 Side Banner impressions). Total Media Value $200, total cost $150.

We can get your campaign live as soon as we receive payment and creative. Take advantage of our Christmas traffic and fill in the booking form today.

To book your last minute Christmas packages click here.

Babyology Exclusive Offers

The Babyology audience just love the special offers that we are able to bring them. We launched our Babyology Exclusive Offers newsletter in November and these are almost fully booked until 2012, so if you want to participate book a space in now.

These newsletters go out to our subscriber database weekly to 18,500 people.  They have been getting a terrific response and any bookings until the end of the year are at the introductory price of $100 + GST, however from January 2012 this price will be $200 + GST.

This is a great incentive for your brand to promote some last minute Christmas products and Back to School or January sales early in 2012. The specs for the Babyology Exclusive Offers ads are a large space of 600x500px image, max 100kb file size. If you have existing Mrec artwork you can use a single frame scaled up to fit 600x500px. This ad must include a sale or special offer to our readers and an expiry date on the offer.

To book your Exclusive Offer, click here.

Babyology Weekly Newsletter

Our weekly newsletter goes to 18,500 subscribers and has a high open rate of 30%. We have a few spaces in this newsletter for advertisers to promote their brand.  The specs for the newsletter ads are a large space of 600x500px image, max 100kb file size. If you have existing Mrec artwork you can use a single frame scaled up to fit 600x500px. The cost of this space is only $200 + GST

To book your Weekly Newsletter, click here.

Social Media Marketing

We currently have a fast growing social media following with almost 14,000 Facebook fans and 4,000 Twitter followers. We get a lot of traffic to our posts and on Facebook your content can receive up to 14,000 impressions. To put your brand, sale, product or a link to your own social media through our network, there is a cost of $200 + GST. This includes text, images and a link.

To book your social media package, click here.

February Prizeapalooza

We are very excited to announce that we will be running another Prizeapalooza in February. This was a huge success in 2012 with our November one more than halfway through already. The last Prizeapalooza generated over 140,000 story impressions and 14,000 visits to sponsor websites as well as a huge amount of social media buzz. We have started filling February already with some past Prizeapalooza sponsors and some late comings applying to the November edition, make sure to get your forms in to avoid disappointment as we only have fifteen spaces available.

To find out more and to apply, click here.

Back to School Guides

Babyology is well known as a fabulous resource for unique and amazing children’s products from around the globe. Our Back to School Guides are tailored to our readers’ children’s needs and bring together the best options available that our team has extensively researched throughout the year.

We will be showcasing the Back to School Guides on Babyology in January. We will have a permanent link on the Babyology homepage driving our readers to the guides. We are featuring them within the Babyology weekly newsletters and utilising our popular social media positions to reach our loyal audience on Facebook and Twitter.

Babyology are inviting you to apply to become part of our Gift Guide and submit the very best selections from your ranges. Last year these were very popular so please fill in the booking form to avoid disappointment.

Below are some of our Back to School Guides from last year:

Back to School Name Labels 

Back to School Food Storage

Back to School Bags

This year we will be producing Back to School for the following categories –

  • Name Labels
  • Lunch boxes and food storage
  • Drink Bottles
  • Bags and backpacks
  • Hats

To apply for the Back to School Guides, click here.

Monthly Competition Sponsor 2012

We have had some amazing prizes on offer this year including an Ubabub Cot, Joolz Day Pram, Incy Interiors Nursery, Leander products and much more. We are opening up expressions of interest for these major prizes for 2012 so if you are interested please send us an email.


If we have written about your product and you want to link back to Babyology or use a Babyology badge, there are banners, badges and links available on our ‘Link to us’ page. Let us know if you need help adding this to your website.

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