Babyology Advertiser Newsletter

Kick off the Financial Year with some great savings!

Welcome to the July edition of the Babyology B2B Newsletter. In July you will see us covering wonderful topics like holiday ideas and wrap-ups for diffusers and humidifiers. We have put together some fantastic packages to give you some wonderful exposure to help kick start the new financial year and drive awareness and sales to your brands.

June has been a very busy month for us; we have had huge Social Media success. Our monthly competitions are booked up for 2012 which is evidence of how successful these are for advertisers. We are also taking applications for our August Prizeapalooza and this is a wonderful way for Babyologists to become aware and interact with your brand.

In this month’s edition we will be taking you through the following:

  • Stockists Wanted for Bu! the Blankie
  • Latest Monthly Stats and Social Media success
  • Financial Year Sale!
  • All Rounder Package: discounted Newsletters
  • August Prizepalooza

Stockists Wanted for Bu! the Blankie

Latest Monthly Statistics:

We have had great success across our Social Media in June with our membership growing from 38,500 to 52,000! We have a very loyal and vocal Social Media following and put a lot of work into building up this branch of Babyology.

Social media followers (Twitter and Facebook): 52,000
Email subscribers: 22,000
Monthly Unique Browsers: 165,000
Monthly page impressions: 565,000
(Google Analytics May 2012)

Financial Year Sale:

We want to help you get off to a great start for the new Financial Year and have put together some excellent options for you with some wonderful value added bonuses. The packages feature Babyology’s best performing ad units and a great mix of advertising across Babyology.com.au, our Newsletters and Social Media.

Package 1. 30,000 leaderboard or Bottom MREC impressions @ $10cpm = $300 per month
Bonus 20,000 Side Banner impressions = Value of $100

Total cost = $300
Total value = $400
Discount of 25%

Package 2. 38,462 TOP MREC impressions @ $13cpm = $500
Bonus 1 x Weekly Newsletter or Exclusive Offers Newsletter or Social Media = Value of $250
Bonus 20,000 Side Banner impressions = Value of $100

Total cost = $500
Total value = $850
Discount of 41%

Package 3. 50,000 leaderboard impressions @ $10cpm = $500
Bonus 1 x Weekly Newsletter or Exclusive Offers Newsletter or Social Media = Value of $250
Bonus 20,000 Side Banner impressions = Value of $100

Total cost = $500
Total value = $850
Discount of 41%

Package 4. 38,642 Top MREC impressions @ $13cpm = $500
1 x Weekly Newsletter = $250
1 x Exclusive Offers Newsletter = $250
Bonus 20,000 ROS Mrec impressions = Value $150
Bonus 20,000 Leaderboard impressions = VALUE $150
Bonus Social Media = Value $250
Bonus Social Media = Value $250
Bonus 60,000 Side Banner impressions = Value of $300
Total cost = $1,000
Total value = $2,100
Discount of 52%

Sign up for longer and receive further discounts and additional bonuses. Ask us about larger packages and we can tailor something to your needs.

To book these banner spaces, click for the booking form.

Discounted Newsletters and Social Media:

Babyology now has 22,000 email subscribers and 52,000 Social Media followers and this number is growing daily. You can communicate with these readers by booking the following options:

Exclusive Offer Newsletter – $250 per issue (20% surcharge for top advertiser position).
Babyology Weekly Newsletter – $250 per issue (20% surcharge for top advertiser position).
Solus EDM – $1000 per issue

Newsletter and Social Media: All rounder package

1 x Babyology Weekly Newsletter
1 x Exclusive Offer Newsletter
Bonus Social Media
Cost = $500
Value = $750

To book newsletter positions or the All Rounder Package click for the booking form.

August Prizeapalooza

Participate in our August Prizeapalooza and join in the excitement. Apply to secure your position as we have a limited number of spaces left. Your sponsorship includes two editorial features and social media posts, which gives your brand a lot of exposure to our readers. The competition mechanism drives Babyologists to your website for the leave-a-comment competition which encourages fantastic user involvement with your brand.

To apply for Prizeapalooza click here.

If you have any questions, thoughts or ideas regarding advertising on Babyology please let me know. If you would like to book any of these great value options, or if we can assist in any way at all with other options or a custom package, please email us on advertise@babyology.com.au.

Kind regards,
Amy and the advertising team.

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