Babyology Advertiser Newsletter

We let you know about our Xmas options last month and we have just a few spaces left that we wanted to offer you.

Our Christmas Gift Guides are now full so thank you for all your amazing submissions but we have closed these off for 2011 and will look at Back to School lists early in 2012.

We have just a few spaces left for the November Prizeapalooza and these will be given to the first submission forms received that are approved by our team.

In this newsletter:

  • Current Audience
  • Babyology Exclusive Offers
  • Christmas packages
  • November Prizeapalooza
  • Monthly competition sponsors

Current Audience

  • Social Media (Twitter and Facebook): 16,500
  • Email subscribers: 18,500
  • Visitors (per month): 140,000
  • Monthly Page Impressions: 400,000
  • Our readership is currently 92% women

Visits per month

Babyology has had tremendous success over the past six months with readership and engagement increasing in every channel to now over 100,000 unique visitors a month.

Babyology Exclusive Offers

The Babyology audience just love the special offers that we are able to bring them. Many readers have asked us to send them weekly offers and sales so we are pleased to announce the launch of Babyology Exclusive Offers that will be going out to our subscriber database weekly to 18,500 people.  The first one going out this Friday!

This is a great incentive for your brand to start promoting Christmas products at only an introductory cost of $100 + GST. Book now for the November and December editions.

The specs for the Babyology Exclusive Offers ads are a 600x500px image, max 100kb file size. If you have existing Mrec artwork you can use a single frame scaled up to fit 600x500px. This ad must include a sale or special offer to our readers.

To book your Exclusive Offer, click here.

Christmas Packages


Babyology would like to offer you the opportunity to reach our premium audience (the majority being the prime household purchasers: AB women aged 25 – 44) in the lead-up to the Christmas season. We still have a few packages to offer so email us or fill in the booking form below.

We have several advertising opportunities available, and you are sure to find one that fits with your brand and your advertising objectives during the busy period until December 2011.

Package #1

Top MREC – 90,000 impressions @ $13cpm = value of $1170 (30,000 imp/month)
Leaderboard – 45,000 impressions @ $10cpm = value of $450 (15,000 imp/month)
2 x newsletter inserts – sent weekly on a Tuesday to 18,500 subscribers = value of $400
2 x Social Media posts = value of $400

TOTAL COST = $1300 (Media Value of $2420 – over 46% saving)

Package #2

Bottom side MREC OR TOP Leaderboard – 90,000 impressions @ $10cpm = value of $900 (30,000 imp/month)
2 x newsletter inserts – sent weekly on a Tuesday to 18,500 subscribers = $400
1 x social media post = value $200

TOTAL COST = $900 (Media Value of $1500 – 40% saving)

Package #3

In-Content Banner – 67,500 impressions @ $8cpm = value of $540 (22,500 imp/month)
1 x newsletter insert = value of $200
1 x social media post = $200

TOTAL COST = $620 (Media Value of $940 – over 34% saving)

Package #4

Side square button – 90,000 impressions at $4.50cpm = value of $405 (30,000 imp/month)
1 x Social Media Post = $200

TOTAL COST = $450 (Media Value $605 – over 25% saving)

To book your Christmas Packages click here. We can also look at a custom package if you prefer.

We will provide all reporting during the middle of the campaign and at the end. We can rotate your creative twice during the campaign so you can showcase a variety of products. (Additional rotations on request).

November Prizeapalooza

We are very excited to announce that we will be running another Prizeapalooza in November. This was a huge success earlier in the year which generated 115,000 story impressions and 10,000 visits to sponsor websites as well as a huge amount of social media buzz. We have only two spaced left so be quick!
To find out more and to apply, click here.

Monthly Competition Sponsor

We have had some amazing prizes on offer this year including an Ubabub Cot, Joolz Day Pram, Incy Interiors Nursery, Leander products and much more. We are opening up applications for these major prizes for 2012 so if you are interested please send us an email.


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