Babyology Advertiser Newsletter

Phenomenal Facebook growth and engagement

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In addition to doubling our site traffic since April, we have experienced phenomenal growth in our social following, driven predominantly by amazing content that regularly goes viral:

  • 756,660 Facebook likes (the largest Australian Facebook page in the parenting category)
  • 42,406,275 weekly Facebook reach
  • 2,816,157 weekly Facebook engagement
  • 22,700 Instagram followers
  • 10,285 Pinterest followers
  • 14,100 Twitter followers
  • 945,404 monthly site users
  • 1,549,455 monthly sessions
  • 1,801,779 monthly page views
  • 122,555 email database

(October 2015)

Babyology native content goes viral

Our Facebook audience is our key point of difference and where we really shine – we now have a regular organic reach of 60 million, with up to 5.5 million FB engagements a week. Over the last quarter, our most shared post had 628,291 shares (450,143 comments and 156,2101 likes!). See it here.

While our more traditional sponsored features get anywhere up to 33,000 views, our unique style of emotional and funny content can get up to 300,000-400,000 views. We are encouraging brands to align with our native content over standard advertorial/promotional integrated product-focused pieces – whether emotive or funny – as these articles often go viral, with impressive levels of Facebook engagements.

For example, we posted this lovely emotional article on parenting of children of all ages on FB, and overnight it got 9,000 likes, shares and comments, a reach of over 910,000 and over 27,000 link clicks – and an average 5 minutes time on page. By the end of the week it had 87,755 clicks to read the content.

Another example is this funny article about ways to survive the first three months with a newborn. It had 146,457 clicks to read the article from Facebook and 22,000 engagements.

2015 audience survey insights

Our July 2015 audience survey insights (3,213 sample size), which covers demographics, childcare, social media/online consumption, finances, travel, grocery habits and more, is now available for agencies and brands.

This is a useful planning resource not only for baby and children’s brands, but also anyone targeting an AB female audience – finance, auto, beauty, travel, fashion and food categories. The deck also contains an overview of what native content is most clicked and shared on the site.

Please contact renita@babyology.com.au for a copy.

Baby Shower High Tea Event 2016 dates released

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We are currently looking for brand partners for our Baby Shower High Tea Events – a truly unique opportunity to intimately engage with 400 women (per event) celebrating their pregnancies. The WOM generated for our brand partners and amplified throughout our social network is always amazing.

We’ve just announced our 2016 Baby Shower dates – to be held over four events in five-star hotels in Sydney and Melbourne. Sponsors get extensive media, event and sampling opportunities worth over $15K as part of their $5K investment:

  • 17 April – Melbourne
  • 19 June – Sydney
  • 21 August – Melbourne
  • 23 October – Sydney

Beauty section launching soon

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Our new beauty section will be launching in response to how fabulously well our beauty related content has been performing, as well as the fact that so many respondents in our recent survey said they would like to see more beauty content on the site, especially skincare. This section will focus on time saving beauty tips and tricks (5 minutes or less), and shortcuts to look like you’ve actually had eight hours sleep.

Some fabulous feedback from one of our niche brands

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Disney Vans (single post):

  • 158,126 unique impressions
  • 3,062 likes
  • 1,270 comments
  • 359 shares
  • 2,312 clicks to site

Feedback from client: “I’ve had an amazing response with traffic increased ten-fold, new followers on Instagram and Facebook, and most importantly, lots of new sales”.

Recently Babyology has grown and evolved to cover much more than babies – in addition to pregnancy, nursery and clothing finds for little ones, we cover all the breaking parenting related news and are a resource of lifestyle, food and other practical advice for the whole family. We have an audience of highly educated, affluent mothers with children under 12, who make the purchasing decisions for everything in their household from groceries to banking and cars. And being the hip, fashion forward women they are, love to discover a new fashion (or beauty) find for themselves as much as they do for their children.

As Babyology continues to grow from strength to strength, we will be sending through an update every couple of months on traffic growth, case studies on what has worked well on the site and opportunities for brands. If you wish to opt out of these newsletters, please click on the link at the bottom of this page.

For more information or bookings, please contact Agency Sales Manager, Renita Gordon on 0427 555 565 or email renita@babyology.com.au.

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