Babyology Advertiser Newsletter

Boxing Day Sales, Back-to-School Guides, January – March 2013 discounted packages and Monthly Competitions!

 

Welcome to the mid-October edition of the Babyology B2B Newsletter. We have had so much happening in the lead up to Christmas! We are now organising our Editorial features for January – March 2013. We will be creating a special Boxing Day Sale Newsletter, Back-to-School Guides, discounted packages for January-March 2013 and are opening up our Monthly Competitions to advertisers for January – March 2013.

Babyology’s audience of consumers are accessing Babyology to research products to purchase. Advertising on Babyology connects you to readers who are already advanced in the purchase cycle and are looking to buy. The start of a new year is a busy time for families so why not give yourself a head start and begin your advertising to our readers to help them learn more about your products so they begin 2013 all organised!

In this month’s edition we will be taking you through the following:

  • Stockists wanted at Things4Bubs
  • Latest Monthly Stats: Babyology is #1 Social Media audience in parenting category!
  • Boxing Day Sales Newsletter
  • 2013 Monthly Competitions
  • Jan – March 2013 Discounted Opportunities
  • Back-to-School guides: Jan – February 2013 Editorial Opportunity.

Stockists wanted at Things4Bubs

Latest Monthly Statistics:

In September our Social Media audience grew to become the number #1 sized audience in the parenting category! We have over 70,120 Facebook members and 5,000 Twitter followers taking our total Social Media audience to a massive 75,000! Talk to us about incorporating Social Media into your next campaign.

Babyology is also one of the top 20 Australian media companies on Facebook in terms of the number of fans (data provided by Socialbakers).

Social media followers (Twitter and Facebook): 75,150
Email subscribers: 22,800
Monthly Unique Browsers: 178,000
Monthly page impressions: 565,000
(Google Analytics September 2012)

Boxing Day Sales Opportunity:

Bring your brand to our readers during the busy end of year sales period! Babyology connects you to our premium audience of prime household purchasers: AB women aged 25 – 44. On December 19th we will be sending out a Newsletter dedicated to Boxing Day and Post – Christmas Sales. Cost to be part of this special Newsletter is $250 or we have the below discounted package available which will give you a wonderful presence across the Newsletter, Website and Social Media:

Boxing Day Package:

1 x Boxing Day / Post-Christmas Sales Newsletter inclusion to 22,800 subscribers = value $250

25,000 x ROS MREC impressions @ $10 cpm = value $250

Bonus Social Media broadcast to 75,150 fans and members = value $250

Total cost = $500 (Media Value $750 – 33% saving)

To book the Boxing Day Newsletter or package click here for the booking form.

January, February, March 2013 Monthly Competitions Open for Bookings!

Our Monthly Competitions are reopening! Positions are available from January onwards. Babyologists look forward to our Monthly Competitions and we at Babyology work with the sponsor very closely and promote the sponsor extensively. In exchange for sponsoring a giveaway, you will receive editorial with text, photos and links to your product. Sponsors are mentioned on the home page at least twice during the competition period, on the first of the month to launch the competition and also on the date the prize is drawn.

Sponsorship includes a solus email, two editorial posts, 4 x Weekly Newsletters, social media campaign, permanent links on the competition section for the month: worth over $7,000. They are also advertised externally on websites such as google.com, ebay.com and smh.com.au. The prize/s must have a total retail value of at least $1,000 excluding shipping. Prizes must include shipping within Australia. Cost is $1,500 and this also allows for the sponsor to conduct some market research on our readers during the entry mechanism.

Please email us at advertise@babyology.com.au with your competition details to register your interest in a Monthly Competition.

January – March 2013: Discounted opportunity!

If you book a October-December Christmas Package, Babyology is offering you the opportunity to continue your exposure into 2013 by booking a Christmas Package to run January – March 2013 at 15% off! This is wonderful value and a great opportunity for you to continue building on your awareness and connecting with our readers during the holiday and summer months. What a great start to 2013!

Package #1: Timing: Now – December

Top MREC – 90,000 impressions @ $13cpm = value of $1,170 (30,000 impressions/month)

Leaderboard – 45,000 impressions @ $10cpm = value of $450 (15,000 impressions/month)

1 x Solus EDM – sent to 22,800 subscribers = value of $1,300

1 x Weekly Newsletter – sent weekly on a Tuesday to 22,800 subscribers = value of $250

1 x Exclusive Offer Newsletter – send on a Friday to 22,800 subscribers = value of $250

BONUS 2 x Social Media broadcast to 75,150 fans and members = value $500

TOTAL COST = $2,400 (Media Value of $3,920 – 39% saving)

2013 Cost = $2,040 (Media Value of $3,920 – 48% saving)

Package #2: Timing: Now – December

Top MREC – 90,000 impressions @ $13cpm = value of $1,170 (30,000 impressions/month)

Leaderboard – 45,000 impressions @ $10cpm = value of $450 (15,000 impressions/month)

1 x Exclusive Offers Newsletter sent to 22,800 subscribers = value of $250

BONUS 1 x Social Media broadcast to 75,150 fans and members = value of $250

TOTAL COST = $1,500 (Media Value of $2,120 – 29% saving)

2013 Cost = $1,275 (Media Value of $2,120 – 40% saving)

Package #3: Timing: Now – December

Run of Site MREC OR TOP Leaderboard – 90,000 impressions @ $10cpm = value of $900 (30,000 impressions per month)

Side Button – 10,000 impressions @ $5cpm = value of $50 (3,333 impressions monthly)

BONUS 1 x social media post broadcast to 75,150 fans and members = value of $250

TOTAL COST = $900 (Media Value of $1,200 – 25% saving)

2013 Cost = $765 (Media Value of $1,200 – 36% saving)

Package #4: Timing: Now – December

Side square button – 70,000 impressions at $4.50cpm = value of $315 (23,333 impression per month)

BONUS 1 x Social Media broadcast to 75,150 fans and members = value of $250

TOTAL COST = $450 (Media Value $565 – over 20% saving)

2013 Cost = $382.50 (Media Value of $565 – 32% saving)

Package #5: All rounder package: Timing Now – December

1 x Babyology Weekly Newsletter sent to 22,800 subscribers = value of $250

1 x Exclusive Offer Newsletter sent to 22,800 subscribers = value of $250

BONUS Social Media broadcast to 75,150 fans and members = value of $250

TOTAL COST = $500 (Media Value $750 – 33% saving)

2013 Cost = $425 (Media Value of $750 – 43% saving)

Package #6: Timing Now – December

1 x Exclusive Offers Newsletter sent to 22,800 subscribers = value of $250

Side square button – 20,000 impressions at $5cpm = value of $100

TOTAL COST = $300 (Media value $350 – 14% saving)

2013 Cost = $255 (Media Value of $350 – 27% saving)

We are happy to discuss custom packages to suit your needs, or to create a package to start earlier than October and run later than December. Please contact us for custom packages on advertise@babyology.com.au

To book your Christmas Packages or 2013 packages click here.

To book newsletter positions or the All Rounder Package click here for the booking form.

Back-to-School Guides: Editorial Feature January – February 2013

Babyology is well known as being a fabulous resource featuring unique and fabulous children’s products from around the globe. Our Back-to-School Guides are specially tailored to the products our readers children need when they return to school.

We will be showcasing our Back-to-School Guides on Babyology from the start of January. We will have a permanent link on the Babyology homepage driving our readers to the Back-to-School Guides and they will be featuring the within the Babyology weekly newsletters and our popular social media positions to reach our loyal audience of over 75,000 on Facebook and Twitter.

Babyology are inviting you to apply to become part of our Back-to-School Guide and submit the very best selections from your upcoming ranges. This is a tremendous way to showcase your product to the right target market in the lead up to our readers children returning to school.

Below are some of our Back-to-School Guides from last year:

To apply for the Back-to-School Guides click here.

If you have any questions, thoughts or ideas regarding advertising on Babyology please let me know. If you would like to book any of these great value options, or if we can assist in any way at all with other options or a custom package, please email us on advertise@babyology.com.au.

Kind regards,
Amy and the advertising team.

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