Babyology Advertiser Newsletter

Babyology founder shares inspiring story at Google HQ

Mandi @ Google

Last week Babyology Founder and Managing Editor, Mandi Gunsberger took to the stage at Google’s monthly Inspire Event to share the story behind the birth of Babyology. Mandi spoke to an engaged audience keen to know how the entrepreneur took her concept nine years ago of a website with information on premium products for new mums to the powerhouse media outlet it has become today.

Mandi shared key insights into the business and how it works, including Babyology’s metamorphosis from small business, where Mandi did everything from writing editorial to selling advertising, to a thriving business with 40 employees contributing daily.

To read more about Mandi’s inspirational talk, click here.

Car safety messages have a big impact on Babyologists

child in car seat

Babyology published a range of editorial focusing on travel safety for babies and toddlers, and had a phenomenal response with maximum engagement. Here are some of our top pieces of content from the past month relating to car seat safety.

MultiMac car seat is a travel revolution for large families

Total FB impressions: 1,892,687
Total FB (likes, comments, shares, clicks): 84,565
Total pageviews: 54,796

Roast lamb left in car demonstrates deadly danger of leaving a child in a car

Total FB impressions: 817,746
Total FB (likes, comments, shares, clicks): 21,476
Total pageviews: 11,615

Toddler window shades give babies a cool ride

Total FB impressions: 406,312
Total FB (likes, comments, shares, clicks): 13,757
Total pageviews: 7,302

Soaring temperatures prompt warning for parents not to leave children in car

Total FB impressions: 303,792
Total FB (likes, comments, shares, clicks): 6,193
Total pageviews: 2,372

New technology prevents children from being left in the car

Facebook impressions: 220,216
Total FB (likes, comments, shares, clicks): 4,572
Total pageviews: 35,199

For more information on how you can create a high impact campaign that reaches Australian mums, contact Sydney Babyology expert, Laina O’Donnell, on laina@babyology.com.au.

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