Babyology Advertiser Newsletter

Offers for the new financial year

Welcome to the June Babyology update. The purpose of this Newsletter is to keep you informed with all things Babyology. We are the online market leader in high-quality product-focused editorial content for Australian parents. Focusing on high-quality content, Babyology publishes at least three articles each day, in addition to other links and snippets sent out through social media channels. There are currently more than 5500 articles on the site.

In the next quarter we will see a seasonal shift in our content and will be focusing on Spring launches, Holiday Ideas, Father’s Day and more. We will be running editorial round ups for Maternity Clothing, Nightlights, and Humidifiers. Talk to us about any editorial concepts you might be interested in running alongside your campaign.

Babyology has experienced major growth recently and we are now reaching 165,000 UBs each month, 22,000 subscribers and more than 50,000 people via social media. We have a very strong consumer and product focused audience.


Babyology is launching a new Sampling Platform. Please talk to us to be involved with sampling your products through our readers and producing real editorial through this mechanism.


The past few months have seen Babyology run some fantastic Homepage Takeovers and deliver some wonderful results for our advertisers. We also have on offer Category Takeovers and Full Site Daily Takeovers.

Social Media:

Our social media following has had a 800 per cent increase over the past year and we are now at over 50,000 followers, of which 96 per cent are women. Babyology has a very active Social Media community, with most activity being between 8-10pm and at peak times on Friday, Saturday and Sunday nights.

Site Survey

We are about to run a new site survey and are looking for a sponsors to be involved. Is there anything you would like us to include in the profiling of our readers? Please let us know and we can talk about options.

Why Babyology?

  • Babyology’s readership skews towards affluent (AB demographic) mothers and mothers-to-be, a highly valuable niche market for advertisers.
  • Babyology is committed to communicating with readers through the mediums they frequent the most, as evidenced by Babyology’s very strong social presence on Facebook (45,000 fans) and very active Pinterest community (50+ pins each day).
  • This broad palette of interaction with Babyology customers provides an even stronger understanding of readers’ needs, wants and behaviours.
  • Babyology’s content focuses on products, therefore readers are typically further advanced in the purchase decision process compared with readers on forums or general parenting sites, enhancing their value to advertisers.
  • These factors combine to provide Babyology advertisers with unique marketing opportunities and a high rate of conversion compared with competitors’ offerings.

Feel free to contact me, or 0410 404 013 to go over any of these options as we’d love to see your brand on the Babyology pages.

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