Babyology Advertiser Newsletter

Welcome to the first edition of our monthly B2B newsletter put together especially for our fantastic partners! The purpose of this newsletter is to keep you informed of Babyology’s new and upcoming opportunities to help you get the best from your advertising.

In this month’s edition you’ll find:

  • Latest Babyology statistics
  • What’s New in Babyology advertising
  • Discounted advertising packages valid from now until the end of April
  • May Prizeapalooza
  • Brand new Store Feature opportunity
  • Our new ‘Parties’ tab and popular content areas
  • Editorial features for coming months: Easter, winter and autumn ranges

Latest Monthly Statistics: 

January/February 2012 has seen our best yet for traffic and engagement! This is testament to our fantastic content, editorial features and trade show sponsorships worldwide.

Social media followers (Twitter and Facebook): 29,000

Email subscribers: 19,700

Monthly Unique Browsers: 165,000

Monthly page impressions: 560,000

User session: 2:53

(Google Analytics January/February 2012)


What’s New in Babyology Advertising:

Discounted advertising packages: to run from now until the end of April.

1. Mrec or In-Content Mrec – 70,000 impressions @ $8cpm = value of $560

 TOTAL COST = $500 (Media Value of $560 – over 12% saving)

2. Bottom side Mrec or Top Leaderboard – 70,000 impressions @ $10cpm = value of $700

Side Banner – 30,000 @ $5cpm = value of $150

1 x newsletter insert – Babyology Weekly or Exclusive Offers – sent to 19,000 subscribers = value of $200

TOTAL COST = $750 (Media Value of $1050 – 40% saving)

  • This will build brand awareness with two ad sizes and a newsletter insert.

3. Top Mrec – 75,000 impressions @ $13cpm = value of $975

Side Banner – 50,000 @ $5cpm = value of $250

1 x newsletter inserts – sent weekly on a Tuesday to 19,000 subscribers = value of $200

1 x Social Media posts to 26,000 followers = value of $200

TOTAL COST = $1000 (Media Value of $1625 – over 62% saving)

  • This package includes our largest ad unit, newsletter, social media and side banner to build awareness and incorporates the most popular Babyology mix of advertising options.

We can get your campaign live as soon as we receive payment and creative. Take advantage of our increased traffic and new readers and fill in the booking form today. If you are only able to book in a few weeks we can still deliver the campaign as we are flexible with start and end dates to suit your timings, product launches or new ranges.

To book your discounted advertising packages click here.

May Prizeapalooza

We launched Prizeapalooza in March 2011 and over the past year this has been a huge success for all advertisers involved. Our quarterly Prizeapalooza giveaways have a huge following among the Babyology community. Each time we run Prizeapalooza it generates more than 170,000 story impressions and 18,000 visits to sponsor websites as well as a huge amount of social media buzz.

The advertiser receives two editorial features and social media marketing which gives your brand a lot of exposure to our readers. The competition mechanism drives Babyologists to your website to learn something that is used as the answer for a leave-a-comment competition response which is wonderful brand engagement!

May is a fabulous time to sign up for Prizeapalooza to showcase products for Mother’s Day, and new collections for the upcoming Autumn/Winter season in fashion and other cold weather accessories. Sign up immediately to secure your spot as this is sure to get booked out very quickly!

To find out more and to apply, click here.

Store Features

Babyology is offering our sponsors the opportunity to advertise their store and merchandise through our brand new offering – ‘Store Features.’ The sponsorship includes the Babyology team creating some fantastic editorial about your store including information, images, offerings and more.

Promotion of the ‘Store Feature’ includes a Babyology promotional text link under our featured posts section, a Social Media post, a Babyology Weekly Newsletter position, an editorial feature listing and a Babyology Exclusive Offers Newsletter. What wonderful exposure for your brand! This is a total value of $1800 for only $600.

To apply for a store feature click here.


Babyology ‘Parties’

In response to massive demand and due to the popularity of our ‘Show us your party’ posts we have launched a new ‘Parties’ category. You will find all our party-related content under this section. We have children’s birthday parties, themed parties, party merchandise, baby showers and more!


Editorial Features

We will be doing Easter editorial and autumn and winter clothing round-ups during March and April. It would be a good idea to target specific newsletters and time advertising on the website with some of this feature content over coming months.

We are also sponsoring many of the large worldwide trade shows this year and will be covering Bubble London and Playtime New York, Paris and Tokyo over the next few months.

If you have any questions, or if I can assist in any way at all, please email me on

Kind regards,


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