Babyology Advertiser Newsletter

Christmas options 2012

Welcome to the August edition of the Babyology B2B Newsletter. In August you will see us supporting worthwhile causes such as Jeans for Genes and Daffodil Day. We will also be covering seasonal spring features, maternity round ups and Father’s Day. Please let us know if you are interested in aligning your brand with these topics and we can discuss advertising options and fit your brand into these contextually relevant areas.

Christmas is just around the corner and this edition will explain all the options to work with us during the festive season. We would love to share your products with our readers! Babyology is the online market leader in high-quality product-focused editorial content for Australian parents. The festive season sees a huge increase in traffic each year with more than twenty-five per cent growth on the rest of the year in 2011. Our readers are using Babyology as a resource during the intense Christmas shopping season for gift ideas. We have many Christmas opportunities which are now available to book.

In this month’s edition we will be taking you through the following:

  • Elephent wants you!
  • Latest Monthly Stats
  • Christmas Advertising Opportunities
  • Christmas Gift Guides
  • Store Features

Elephent wants you!

Latest Monthly Statistics:

Social media followers (Twitter and Facebook): 52,000
Email subscribers: 22,300
Monthly Unique Browsers: 175,000
Monthly page impressions: 565,000
(Google Analytics July 2012)

Christmas Advertising Opportunities:

Bring your brand to our readers to help give them shopping solutions! Babyology connects you to our premium audience of prime household purchasers: AB women aged 25 – 44. Take advantage of our surge in readership during this festive season. Please see below for some special packages to offer you wonderful exposure during this peak retail period.

Package #1: Timing: October – December

Top MREC – 90,000 impressions @ $13cpm = value of $1,170 (30,000 impressions/month)
Leaderboard – 45,000 impressions @ $10cpm = value of $450 (15,000 impressions/month)
1 x Solus EDM – sent to 22,300 subscribers = value of $1,000
1 x Weekly Newsletter – sent weekly on a Tuesday to 22,300 subscribers = value of $250
1 x Exclusive Offer Newsletter – send on a Friday to 22,300 subscribers = value of $250
Bonus 2 x Social Media broadcast to 52,000 fans and members = value $500

Total Cost = $2,400 (Media Value of $3,620 – 34% saving)

Package #2: Timing: October – December

Top MREC – 90,000 impressions @ $13cpm = value of $1,170 (30,000 impressions/month)
Leaderboard – 45,000 impressions @ $10cpm = value of $450 (15,000 impressions/month)
1 x Weekly Newsletter or Exclusive Offers Newsletter = value of $250
Bonus 1 x Social Media broadcast to 52,000 fans and members = value of $250

Total Cost = $1,500 (Media Value of $2,120 – 29% saving)

Package #3: Timing: October – December

Run of Site MREC OR Top Leaderboard – 90,000 impressions @ $10cpm = value of $900 (30,000 impressions per month)
Side Button – 10,000 impressions @ $5cpm = value of $50 (3,333 impressions monthly)
Bonus 1 x social media post broadcast to 52,000 fans and members = value of $250

Total Cost = $900 (Media Value of $1,200 – 25% saving)

Package #4: Timing: October – December

Side square button – 70,000 impressions at $4.50cpm = value of $315 (23,333 impression per month)
Bonus 1 x Social Media broadcast to 52,000 fans and members = value of $250

Total Cost = $450 (Media Value $565 – over 20% saving)

We are happy to discuss custom packages to suit your needs, or to create a package to start earlier than October and run later than December. Please contact us for custom packages on advertise@babyology.com.au

To book your Christmas Packages click here.

Christmas Gift Guides

Babyology is well known as being a fabulous resource featuring unique and fabulous children’s products from around the globe. Our Christmas Gift Guides are specially tailored to our readers children’s age group and bring together a guide of unique products that our team has extensively researched throughout the year.

We will be showcasing our Gift Guides on Babyology from the start of November until Christmas. We will have a permanent link on the Babyology homepage driving our readers to our Christmas Gift Guides. We are featuring our Gift Guides within the Babyology weekly newsletters and utilising our popular social media positions to reach our loyal audience of 52,000 on Facebook and Twitter.

Babyology are inviting you to apply to become part of our Gift Guide and submit the very best selections from your upcoming ranges. This is a tremendous way to showcase your product to the right target market in the lead up to Christmas this year.

Below are some of our Christmas Gift Guides from last year:

Babyology’s Christmas Gift Guide – Pregnancy and Mums

Babyology Christmas Gift Guide – Newborns

Babyology’s Christmas Gift Guide – 1 to 2 years

Babyology’s Christmas Gift Guide – 3 to 4 years

Babyology Christmas Gift Guide – 4 to 6 years

Babyology Christmas Gift Guide – stocking stuffers

Christmas Decor

This year we will be producing Christmas Gift Guides for the following categories –

  • Pregnancy
  • Newborn
  • 1 to 2 years
  • 2 to 3 years
  • 3 to 4 years
  • 4 to 6 years
  • 6 to 8 years
  • 8 to 12 years (Tween)
  • Christmas Stocking Stuffers
  • Christmas Decor

Apply for the Christmas Gift Guides here.

Store Features

Babyology is offering our sponsors the opportunity to advertise their store and store merchandise through our brand new offering – ‘Store Features.’ Christmas is a wonderful time of year to let our readers know all about your Christmas related products.

Sponsorship includes the Babyology team creating unique editorial about your store including information, images, offerings and more. Promotion of the ‘Store Feature’ includes a Babyology promotional text link under our featured posts section, and editorial promotion via our newsletter and social media. All this exposure for only $600.

Apply now so we can give you a pre-xmas date.

If you have any questions, thoughts or ideas regarding advertising on Babyology please let me know. If you would like to book any of these great value options, or if we can assist in any way at all with other options or a custom package, please email us on advertise@babyology.com.au.

Kind regards,
Amy and the advertising team.

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