Babyology Advertiser Newsletter

Welcome to the June edition of the Babyology B2B Newsletter. Our May Prizeapalooza has been a huge success, with more entries than any Prizeapalooza promotion to date, and Babyologists involvement was the highest yet! Our next Prizeapalooza will be in August and slots are starting to fill up already, see information below on how to participate.

In this month’s edition we will be taking you through the following:

  • Latest stats
  • June advertising Packages
  • Newsletter and Social Media package – reduced rates
  • Monthly Competitions
  • August Prizeapalooza
  • Store Features
  • Banner Ads on Babyology for as little as $120 per month 

Latest Monthly Statistics:

We have had some wonderful Exclusive posts and Media firsts on Babyology in May, all of which has given our readers access to launch editorial while bringing many more new readers to Babyology.

Social media followers (Twitter and Facebook): 38,500

Email subscribers: 22,000

Monthly Unique Browsers: 168,000

Monthly page impressions: 572,000

(Google Analytics May 2012)

June Advertising Packages:

June’s packages feature Babyology’s best performing ad units – the Top Mrec and Leaderboard. These ad units sit at the top of the webpage above the fold and achieve great click through rates and have the largest creative size.

Package One

30,000 leaderboard OR Bottom Mrec impressions @ $10cpm = $300 per month

Bonus 20,000 Side Banner impressions = Value of $100

Total cost = $300 (Total value = $400)

Package Two

30,000 Top Mrec impressions @ $13cpm = $390

11,000 Leaderboard impressions @ $10cpm = $110

Bonus 20,000 ROS Mrec impressions = VALUE $200

Bonus 10,000 Side Banner impressions = Value of $50

Total cost = $500 (Total value = $750)

Sign up for longer and receive further discounts and additional bonuses. Ask us about larger packages and we can tailor something to your needs.

To book these banner spaces, click here for the booking form.

Discounted Newsletters and Social Media:

Babyology now has 22,000 email subscribers and 38,500 Social Media followers and this number is growing daily. You can communicate with these readers by booking the following options:

  • Exclusive Offer Newsletter – $250 per issue (20% surcharge for top advertiser position).
  • Babyology Weekly Newsletter – $250 per issue (20% surcharge for top advertiser position).
  • Solus EDM– $1,000 per issue
  • Social Media broadcast (Facebook and Twitter) – $250 for column width & $300 for page width advertisement.

Newsletter and Social Media: All rounder package

1 x Babyology Weekly Newsletter

1 x Exclusive Offer Newsletter

1 x Bonus Social Media (column width advertisement)

Cost = $500 (Value = $750)

To book newsletter and social media spaces, click here for the booking form.

Monthly Competitions

Our Monthly Competitions are reopening! Positions are available from August onwards. Babyologists look forward to our Monthly Competitions and we work closely with the sponsor to promote your brand extensively. In exchange for sponsoring a giveaway, you will receive editorial with text, photos and links to your product and website. Sponsors are mentioned on the home page at least twice during the competition period, on the first of the month to launch the competition and also on the date the prize is drawn.

Sponsorship includes a solus email, two editorial posts, social media campaign, permanent links on the competition section for the month: worth over $5000.  The prize/s must have a total retail value of at least $1000 excluding shipping. Prizes must include shipping within Australia.

Cost is $1,500 and this also allows for the sponsor to conduct some market research on our readers during the entry mechanism.

To apply for the monthly competition click here.

August Prizeapalooza

We launched Prizeapalooza in March 2011 and over the past year this has been a huge success for all advertisers involved. Each time we run Prizeapalooza it generates more than 200,000 story impressions and 23,000 visits to sponsor websites as well as a huge amount of social media buzz.

You will receive two editorial features and social media posts, which gives your brand a lot of exposure to our readers. The competition mechanism drives Babyologists to your website for the leave-a-comment competition.

We are now taking bookings for our August Prizeapalooza; it’s a fabulous time to sign up so you can take advantage of the spring product launch timing.

To apply for Prizeapalooza, click here.

Store Features

Babyology is offering our sponsors the opportunity to advertise their store and store merchandise through our brand new offering – ‘Store Features.’ The sponsorship includes the Babyology team creating some fantastic editorial about your store including information, images, offerings and more.

Promotion of the ‘Store Feature’ includes a Babyology promotional text link under our featured posts section, a Social Media post, editorial within the Babyology Weekly Newsletter, and an editorial feature listing! What wonderful exposure for your brand! This is a total value of $1800 for only $600.

To apply for the Store Feature, click here.

Banner ads on Babyology for as little as $120 a month:

Babyology Side Buttons are a wonderful way to build brand awareness and reach out to the Babyology community in a cost effective way. We offer reduced rates and bonus positions for long term bookings:

30,000 impressions @ $5cpm = $150 per month

60,000 impressions @ $4.50cpm = $270 over 2 months

90,000 impressions @ $4cpm = $360 over 3 months

180,000 impressions @ $4cpm = $720 over 6 months + Bonus Social Media (Value of $250).

360,000 impressions @ $4cpm = $1,440 over 12 months + Bonus Social Media & Newsletter ad (Value of $500).

To book in side banner advertising, click here.

If you have any questions, thoughts or ideas regarding advertising on Babyology please let me know. If you would like to book any of these great value options, or if we can assist in any way at all with other options or a custom package, please email us on

Kind regards,

Amy and the advertising team.

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