Babyology Advertiser Newsletter

Christmas & Summer are almost here!! Last Chance Christmas packages and Boxing Day Sale!

Welcome to the November edition of the Babyology B2B Newsletter. Christmas is just around the corner but that also means the long hot summer days are here to enjoy! In November we are covering swimsuit and beachwear, play kitchen round ups, summer launches and great holiday ideas.

Summer is at our heels and we would love to share your products with our loyal followers. Babyology’s audience of consumers are accessing Babyology to research products to purchase. Advertising on Babyology connects you to readers who are already advanced in the purchase cycle and are looking to buy. The start of a new year is a busy time for families so why not give yourself a head start and begin your advertising to our readers to help them learn more about your products to help them start 2013 all organised!

In this month’s edition we will be taking you through the following:

  • Stockists wanted for Attipas functional toddler shoes

  • Latest Monthly Stats: Babyology is #1 Social Media audience in parenting category!

  • Last Chance Christmas packages

  • Boxing Day Sales Opportunity

 

Stockist Wanted: Attipas functional toddler shoes:

 

Latest Monthly Statistics:

In October our Social Media audience grew to become the number #1 sized audience in the parenting category! We have over 71,670 Facebook members and more than 5000 Twitter followers taking our total Social Media audience to a massive 76,850! Talk to us about incorporating Social Media into your next campaign.

Email subscribers: 22,800

Social Media: 76,850

Monthly Unique Browsers: 178,000

Monthly page impressions: 565,000

User session: 2:53

Mobile Monthly Unique Browsers: 98,000

Mobile Monthly Page Impressions: 330,000

(Google Analytics October 2012)

Babyology is one of the top 20 Australian media companies on Facebook in terms of the number of fans (data provided by Socialbakers).

 

Last Chance Christmas Advertising Opportunities:

Christmas shopping is getting into full swing so bring your products to our readers to help give them shopping solutions. Babyology connects you to our premium audience of prime household purchasers: AB women aged 25 – 44. Take advantage of our surge in readership during this festive season. Please see below for some special last chance packages to offer you wonderful exposure during this peak retail period.

 

Package #1: Last Minute Package (timing: now – December 31).

ROS MRECs – 90,000 impressions @ $10cpm = value of $900 (30,000 impressions/month)

Side Button – 20,000 impressions @ $5cpm = value of $100

1 x Solus EDM – sent to 22,800 subscribers = value of $1300

1 x Exclusive Offer newsletter sent to 22,800 subscribers = value of $250

BONUS 2 x Social Media broadcast to 71,547 fans and members = value $500

Total cost = $2,000 (Media Value of $3050 – 35% per cent saving)

 

Package #2: Last Minute Package (timing: now – December 31).

ROS MRECs – 70,000 impressions @ $10cpm = value of $700 (30,000 impressions/month)

Side Button – 20,000 impressions @ $5cpm = value of $100

2 x Exclusive Offers newsletter sent to 22,800 subscribers = value of $500

BONUS 2 x Social Media broadcast to 71,547 fans and members = value of $500

Total cost = $1250 (Media Value of $1800 – 30% per cent saving)

 

Package #3: Last Minute Package (timing: now – December 31).

ROS MRECs – 40,000 impressions @ $10cpm = value of $400

Side Button – 25,000 impressions @ $5cpm = value of $125

1 x Exclusive Offer newsletter sent to 22,800 subscribers = value of $250

BONUS Social Media broadcast to 71,547 fans and members = value of $250

TOTAL COST = $775 (Media Value $1025 – 25% saving)

 

Package #4: Last Minute Package (timing: now – December 31).

ROS MRECs – 20,000 impressions @ $10cpm = value of $200

Side Button – 10,000 impressions @ $5cpm = value of $50

1 x Babyology Weekly Newsletter sent to 22,800 subscribers = value of $250

BONUS ROS MRECs – 15,000 impressions @ $10cpm = value of $150

TOTAL COST = $500 (Media Value $650 – 23% saving)

 

Package #5: Last Minute Package (timing: now – December 31).

ROS MRECs – 25,000 impressions @ $10cpm = value of $250

BONUS Side Button – 10,000 impressions @ $5cpm = value of $50

TOTAL COST = $250 (Media Value $300 – 17% saving)

 

Package #6: Last Minute Package (timing: now – December 31).

1 x Exclusive Offer Newsletter sent to 22,800 subscribers = value of $250

BONUS Side Button – 10,000 impressions @ $5cpm = value of $50

TOTAL COST = $250 (Media Value $300 – 17% saving)

 

Boxing Day Sales Opportunity:

Bring your brand to our readers during the busy end of year sales period. On 19 December we will be sending out a newsletter dedicated to Boxing Day and Post – Christmas Sales. Cost to be part of this special newsletter is $250. We also have a discounted package available below which will give you a wonderful presence across the Newsletter, Website and Social Media:

Boxing Day Package:

1 x Boxing Day / Post-Christmas Sales Newsletter inclusion to 22,800 subscribers = value of $250

25,000 x ROS MREC impressions @ $10 cpm = value of $250

BONUS Social Media broadcast to 71,547 fans and members = value of $250

TOTAL COST = $500 (Media Value $750 – 33% saving)

To book last minute Christmas Packages, or the Boxing Day Package please click here.

We are happy to discuss custom packages to suit your needs, or to create an offering for you for Christmas or 2013. Please contact us for custom packages on advertise@babyology.com.au

If you have any questions, thoughts or ideas regarding advertising on Babyology please let me know. If you would like to book any of these great value options, or if we can assist with other options or a custom package, please email us on advertise@babyology.com.au.

Kind regards,
Amanda and the advertising team.

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