Media Release – August 2015

19 August, 2015

Babyology has appointed Laina O’Donnell, former Sales Director of Bauer’s beautyheaven and homeheaven, as its new Agency Sales Manager.

O’Donnell’s recruitment follows an aggressive growth strategy that has already seen the company’s online digital traffic double since April 2015.

Babyology is also recruiting a Commercial Editor to help brands tap into their highly engaged AB female audience, as well as  Sales Managers and additional writers for its editorial team.

O’Donnell, who has more than 10 years’ digital experience across native, video, mobile, WOM and consumer generated content, will head up Babyology’s Sydney agency division, helping agencies tap into the unique female AB audience and leverage native advertising opportunities. She worked both on the launch of Bauer’s beautyheaven seven years ago when Australian digital media was in its infancy, and more recently on sister site homeheaven.com.au, recently acquired by Bauer.

“Having just given birth to my first son, I am really excited to join Babyology and combine my obsessions with all things digital and babies. I was really blown away by the phenomenal  levels of engagement among the Babyology audience,” said O‘Donnell.

Babyology Managing Editor and founder Mandi Gunsberger said the new appointments were part of an expansion strategy to grow the company’s digital presence and assets into 2016. “We’re thrilled to have Laina on board with Babyology. Our company is growing extremely rapidly and we have some exciting plans to reveal very soon,” Gunsberger said.

Babyology is a force within the digital parenting category. Its combined social network following of more than 700,000 across Facebook, Twitter and other social media is the largest in Australia in the fast-growing parenting category.

Babyology Facebook post engagement is currently peaking in excess of 2.3 million, and post reach hovering at 32.1 million per week.  This engagement is driven by a combination of a successful Editorial team and long term strategy to provide its mostly female readers with relevant life stories, news and product reviews.

This strong social engagement continues to elevate Babyology’s website traffic, with a record high of 3.2 million page views recorded in May 2015.

Babyology is widely considered one of the country’s most family-friendly companies, with a mainly female staff of 34, including an editorial team of 12, who work remotely from around Australia.

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