Lots of cute names are predicted to be very popular in 2020

In the latest instalment of Interesting Deep-Dives By Marketing-Savvy Companies, a flower business has had a red hot crack at predicting the baby names that will be top of the pops next year. The best names for 2020 babies Bloom & Wild has “looked at the percentage increases of certain names over the past decade […]

Helping kids use fashion as a form of self-expression

You might think that fashion is a fickle thing, but Maxine Beneba-Clarke’s latest book for kids shows that it is a deep, expressive medium.  Fashionista is an exploration of all the wonderful ways that children can use clothing in fun and creative ways, and how to stand out from the crowd.  Maxine talks about what clothing meant to […]