On a drab and grey Sydney day, something a little of left of centre sprouted from the rain-soaked city pavements. If you happened to be running through the puddles at Martin Place today, you may have been stopped in your tracks by a life-sized forest celebrating our favourite mini bricks, Lego.
As we told you earlier this week, Lego has just launched the Lego Festival of Play in celebration of a half century in Australia. The pop-up Lego forest is the first in a series of activities planned for the next few months – and what a way to kick off the campaign.
Despite the dreary autumn weather turning the Lego woodland into a rainforest, these stunning images show just how striking and successful the campaign is. What child, or adult for that matter, wouldn’t be drawn to these towering, four metre iconic pine trees? Or who could resist stopping to smell the blooms? The flowers, of course, have been fashioned to look just like those teeny tiny ones we’ve all used to decorate our Lego house gardens.
Be quick if you want to take a stroll through the urban Lego forest, it’s due to be felled after Friday. We can’t wait to see what else the Lego Festival of Play has in store.
And if you’re in a Lego state-of-mind, take a look through our extensive back catalogue of posts on Lego.