Fake news reports over the weekend claiming Fisher-Price have launched a boozy Happy Hour themed play set for kids are, of course, 100 percent false.
The trusty favourite brand for kids are instead the target of a viral hoax. While 2016 was indeed a year gone mad, parents can rest assured that their preschoolers will not be sliding jelly shots down the bar, nor will their toddler friends be juggling bottles Tom Cruise-style any time soon, as far as we know.
The whole Fisher-Price Happy Hour ruckus started when the owner of a New York branding agency, Adam Padilla, noticed his 2-year-old daughter holding up the kitchen counter like a tiny, toddy-loving toddler.
Padilla told Huffington Post that it reminded him of someone sitting in a bar, and he shared the ‘Happy Hour Playset’ image on Instagram as a bit of a parent-to-parent relatable lark.
“Whom wants this for Xmas? 😭🎁” Adam captioned the shot.
Shaken and stirred
Weirdly, some people did not get the joke. Once comedian Amiri King shared the image, it quickly began to go viral and Adam’s witty observation-turned-fake-product was suddenly the subject of some fairly widespread outrage, but also some excellent gags.
“Apple juice, shaken not stirred,” one commenter posted.
“I’ll take one. Anything to make them pass out early,” wrote another.
Adam is pretty stoked about the whole thing.
“The mischief maker in me is thrilled,” he told Huffington Post, in an article that clarified the timeline and original source of the Happy Hour hoax. Adam told Huff Post he was surprised that anyone would believe the spoof was real.
Appreciating the love
As the outrage gained momentum, Fisher-Price released a statement confirming the whole things has nothing to do with them. They weren’t too upset about the whole thing, though. No threats about copyright violation or bogus branding were issued.
“In the last few weeks some comical, yet fictional, Fisher-Price products have been introduced ― perhaps the result of adult writers, designers and comedians that were Fisher-Price kids themselves. As a premiere childhood development company focused on helping families get the best possible start in life, we take our role in developing toys and products very seriously, but can appreciate the recent product-development suggestions as obvious love of the brand.” – Fisher Price
They continued to reassure followers that they had not momentarily lost their minds, too:
Fake news strikes again
2016 was not only the year we lost Bowie and Prince and witnessed Trump shuffling in to rule the free world, it’s also the year that fake news really began to hit its stride.
Motto? Beware before you share.