What is a Zoobie you might ask? According the Zoobie Pets creators “it’s a cuddly plush animal, a soft comfy pillow and a cozy warm blanket”. While this description might not be found in the Macquarie Dictionary, it certainly is a fair call on Zoobie Pets.

Born out of a desire for innovation, a love of children and a thirst for travel, two brothers (hailing from a clan of nine kids) have designed these cuddly little toys.

The versatile designs triple up as a portable toy, pillow and blanket. Very clever and perfect for moving about with baby.

They currently design two ranges - The Zoo Collection (ranging from a blue monkey called GoGo to a cuddly tiger, Taj) and The Safari Collection (complete with a giraffe called Jafaru, a croc who goes by the name of Kojo and zebra called Zulu). Each one is cuter than the next. I can see how kids might want to have more than just one!

Zoobie Pets have won many accolades including the highly coveted (in the toy world) Toy Man Favourite Seal, Best of Show at the LA Baby Celebration 2008 and the Babies and Mom’s Radio’s Squeal of Approval – and this was just in April! They have also been awarded the Creative Child’s Magazine’s Top Toy of the Year Award for 2007 and the Oppenheim Gold Seal as well as a long list of other prestigious gongs that grace the bottom of the funky toys’ website, not to mention celebrity endorsements such as Tori Spelling, Denise Richards, Jason Priestly and more.

Currently on sale for $44.96 from ekidna kidswear.

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