Desperate to go to the movies with your kids, but positive they can’t sit still for more than 3.5 seconds? In-cinema playgrounds could be the answer to your prayers!
Built for kids
The Los Angeles Times reports that Mexican cinema chain Cinepolis are hoping to lure families away from streaming services like Netflix, and back into movie theatres with the interesting – and possibly ingenious – addition of in-cinema playgrounds.
Dubbed Cinepolis Junior, the innovative new cinemas are about to open in Southern California and are designed to keep kids aged 3 to 12 years entertained during the film.
The kid-friendly theatres are kitted out with a fun play area near the screen, right in front of the seats. They’ve also built a jungle gym for little explorers and provided beanbag seating for comfier movie watching.
Play areas are designated safety zones, with no food or drink allowed. Kids must also remove their shoes to play and there’s no running allowed.
Children are let into the cinema early, so they can work off some steam and play, and they can continue to play as the film shows, if they like. They can also use the equipment for a short period after the film has finished.
Cinepolis are helpfully considering providing a 15 minute intermission during the film, so kids can use the bathroom and stretch their legs too.
“It’s really intended to make kids feel welcome and comfortable,” said Adrian Mijares Elizondo, Cinepolis USA’s Chief Executive.
“The whole idea is to make it easier for parents to take their kids to the movies and let the kids have more fun,” he explained.
Genius idea or new nightmare?
This seems like a great idea, but would mean that parents need to supervise their children during the movie. We wonder how this might work practically.
Given that the ticket price is apparently a little higher than the standard, is this just taking keeping an eye on our kids to a whole new multi-tasking level – and adding the frustration of trying to watch a film/keep your seat/not get your handbag stolen, into the mix for good measure?
The proof is in the pudding, no doubt. We’d have to try it and see.
Do you think this is a good idea? Would it lure you back to the cinema? Maybe you never left!